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Lever Digital

Senior PPC Manager (AI-Native Paid Media)

City of Edinburgh
Posted 1 day ago
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Lever Digital

Lever Digital is an AI-native paid media agency working with SaaS, Tech, Fintech, and eCommerce clients. We’re a small team, and everyone runs their own accounts, including the founder. We were shortlisted for the UK Paid Media Awards 2026.

This is a delivery role. You’ll be in the accounts every week, building campaigns, fixing tracking, reading the data, and deciding what changes next. You’ll also own the client relationships that go with them.

Alongside that, we’re building the AI-native agency of the future. You’ll work directly with the founder and the rest of the team to ideate, create, and implement AI automation across the agency.

We want someone who takes an account somewhere rather than keeps it ticking over. Flag the problem before the client does. Bring the recommendation to the call without waiting to be asked. When a channel is underperforming, own it and say what you’re doing about it.

What you’ll do

  • Own 5 to 8 accounts end-to-end. Mostly lead gen for B2B SaaS and Fintech. You’re the main point of contact, and you’re measured on MQLs, SQLs, and pipeline rather than platform metrics.
  • Build and optimise the campaigns yourself. Google Ads (Search, Display, Performance Max, YouTube), Meta, LinkedIn, and Microsoft Ads.
  • Keep the tracking honest. GTM, GA4, Meta pixels, offline conversion imports. When the numbers don’t reconcile, you work out why.
  • Build the reports and run the client comms. Put the data into something a client can act on, then lead the call.
  • Help build the AI-native side of the agency. Directly with the founder.

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

Start with a chat, not a search bar

Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

P

Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.

What you need

  • Four years or more managing PPC hands-on. A mix of agency and in-house is preferred.
  • Google Ads as your core skill, with working knowledge of Meta and LinkedIn.
  • A track record against MQL, SQL, or pipeline targets, not just platform performance.
  • Excellent written and spoken English. You’ll be leading client calls and writing the recommendations that come out of them.
  • Advanced Excel and Google Sheets. Pivot tables, lookups, building something that holds up when someone else opens it.
  • Proactive with clients. You bring them things rather than waiting for them to ask.
  • Real use of AI in a professional context. You’re already working with Claude, ChatGPT, or Gemini day to day and thinking about where they fit in paid media.
  • Attention to detail. You check your own work before it goes out, and you’re the one who notices the broken tag or the budget that’s drifted off pace.
  • Adaptable, and quick to pick things up. This part of the industry is changing fast, and what worked last year won’t next year.
  • Low ego. You get on with things and you say early when something isn’t working.

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Useful, not essential

  • GEO and SEO content production and optimisation. Getting pages to rank and getting brands cited in AI search results.
  • Implementing tracking yourself: GTM, GA4, offline conversion imports.
  • Google Ads scripts or API-level account management.
  • CRM integration for offline conversions (Salesforce, HubSpot).

Who this suits

Someone who wants their name on the accounts and is comfortable being held to the result. You’ll manage your own time and have a real say in how we run things.

This won’t suit you if

  • You want to optimise accounts without leading the client relationship.
  • You need someone else to turn your analysis into a recommendation.
  • You go quiet when a senior stakeholder pushes back.
  • You’d rather report on CPCs and CTRs than talk about pipeline.
  • You’d rather be handed tasks than handed an outcome.

You own accounts rather than slices of them, and you work directly with the founder, with the autonomy to run your portfolio your way and support when you want to talk something through. And you get the time to build the AI side of the agency properly rather than reading about other people doing it.

If that sounds like your kind of work, apply and tell us about why you'd like to work for Lever Digital.

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Skills

Google Ads
Meta Ads
LinkedIn Ads
Microsoft Ads
Google Tag Manager
GA4
AI Automation
Client Relationship Management
B2B Lead Generation
Excel
Google Sheets
Data Analysis
PPC Management
Conversion Tracking
Reporting
Strategic Planning

Location

City of Edinburgh, Scotland, United Kingdom

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