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Company Description
AI Insiders is an invite-only ecosystem for founders, investors, researchers, and operators working in AI, focused on curated, high-trust gatherings rather than generic networking. The organization runs vertical Industry Circles in domains such as Media & Content, Fintech & Payments, Cybersecurity, Healthcare & Biotech, Government & Policy, and Robotics & Automation. Its programming includes capped flagship events, intimate VIP dinners, focused showcases, and talks that highlight practical AI applications and results. AI Insiders also designs thoughtful partner activations for sponsors seeking high-integrity visibility. The ecosystem is powered by Marvelous, a platform that supports curation, programming, and partner experience.
Role Description
The Senior PPC Manager is a full-time remote role responsible for planning, executing, and optimizing paid media campaigns across search, social, and other digital channels to drive qualified leads and event participation. This role includes:
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- Developing PPC strategies aligned with AI Insiders’ growth objectives.
- Managing budgets.
- Continuously refining targeting, bidding, and ad creative based on performance data.
- Monitoring and analyzing campaign results using web analytics tools.
- Producing clear performance reports.
- Recommending data-driven improvements.
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Day-to-day tasks involve:
- Keyword research.
- Audience segmentation.
- Landing page collaboration with marketing and product teams.
- A/B testing.
- Ensuring consistent brand messaging across ads.
The role also works closely with leadership to:
- Forecast results.
- Identify new acquisition opportunities.
- Support partner and sponsorship campaigns.
Qualifications
- Strong expertise in Digital Marketing and Marketing, with a focus on performance-driven campaigns.
- Demonstrated experience in Lead Generation through paid search, paid social, and other PPC channels.
- Proficiency in Web Analytics tools (e.g., Google Analytics, ad platform dashboards) to interpret data and optimize campaigns.
- Experience with Social Media Marketing, including managing and optimizing paid campaigns on major social platforms.
- Proven track record of managing PPC budgets, setting KPIs, and achieving ROI targets in a B2B or events-focused environment.
- Advanced skills in keyword research, audience targeting, and A/B testing of ads and landing pages.
- Strong analytical, problem-solving, and reporting capabilities, with attention to accuracy and clarity.
- Effective written and verbal communication skills, and the ability to collaborate across remote, cross-functional teams.
- Experience with AI, technology, or startup ecosystems is beneficial.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
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