Betway Group
Senior PPC Specialist
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Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.
Why we need you
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.
Supergroup is seeking a highly analytical and commercially driven Senior PPC Specialist to lead paid search performance across the Betway UK Sports vertical. This role is responsible for planning, executing, and optimising large-scale PPC campaigns (primarily Google Ads & Microsoft Ads) to drive customer acquisition, revenue growth, and strong ROI within a highly competitive and regulated industry.
What you’ll be doing
Campaign Strategy & Execution
- Own end-to-end management of PPC campaigns across:
- Google Search, Performance Max
- Google App campaigns (UAC)
- YouTube Reach, View and Demand Gen Campaigns
- Microsoft Ads (Bing)
- Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
- Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)
Optimisation & Performance Management
- Monitor daily campaign performance and make data-driven optimisation decisions across:
- Bidding strategies (tCPA & tROAS)
- Keyword expansion, match type structuring, search query mining
- Ad copy testing and creative optimisation
- Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
- Drive continuous improvement through a structured testing roadmap
Data Analysis & Reporting
- Analyse campaign performance using in-platform data and in-house Tableau dashboards
- Identify trends, user behaviour insights, and growth opportunities
- Deliver weekly and monthly performance reports with actionable insights
Compliance & Governance
- Ensure all campaigns adhere to:
- UK Gambling Commission (UKGC) regulations
- ASA/CAP advertising guidelines
- Internal compliance policies (e.g. responsible gambling messaging)
- Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved
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Cross-Channel Collaboration
- Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
- Collaborate with AI and UX teams to improve landing page conversion rates
- Align PPC activity with wider promotional calendar and campaign launches
Stakeholder Management
- Clearly communicate campaign results, challenges, and growth plans to the UK market team
- Present performance updates and strategic recommendations to senior stakeholders
- Manage relationships with external platforms (Google, Microsoft reps)
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
Essential skills you’ll bring to the table
The necessary skills that we require for this role include:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high-quality work
- At least 5 years’ experience in managing Paid Search Accounts at scale
- Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
- Deep knowledge of:
- Google Ads & Microsoft Ads platforms
- Bidding strategies and auction dynamics
- Keyword strategy and account structuring
- Strong analytical mindset with advanced Excel skills
- Proven track record of driving performance against CPA/ROAS targets
- Understanding of attribution models and incrementality testing
- Experience managing large budgets (£ 250,000 plus monthly spend preferred)
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
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Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:
- We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
- Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
- Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Be part of that Superclass feeling. At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group. It’s all about putting your experience first and ensuring honesty and fairness in all we do. Here, your growth is supported and your contributions valued.
Game on!
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process. *Shortlisted candidates may need to complete an assessment. This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
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