Glossy PR
Senior PR Account Lead
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Company Description
Glossy PR is a specialist agency that helps beauty, health, wellness, and lifestyle brands build authority that directly drives conversions and long-term brand value. The agency treats PR as an “authority engine,” using media coverage to earn third-party trust, high-value backlinks, and brand mentions that improve conversion, organic rankings, paid performance, and AI visibility. Glossy PR runs editorial PR with an integrated growth mindset, combining media relations, authority-focused SEO and AI search optimization, influencer and UGC strategies, and conversion-focused use of social proof. Clients include DTC brands, clinics, experts, and founder-led businesses seeking lower customer acquisition costs and higher trust. The team focuses on measurable impact, building a compounding flywheel where PR earns trust, SEO and AI visibility compound it, conversion optimization turns it into revenue, and paid media scales it.
Role Description
The Senior PR Account Lead is a full-time, remote role responsible for leading strategic PR programs for multiple client accounts in the beauty, health, wellness, and lifestyle sectors. In this position, the individual will own day-to-day client communication, translate business goals into PR and authority-building strategies, and develop editorial calendars and campaign concepts that integrate media relations, SEO, and AI visibility objectives.
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Typical activities include:
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- Drafting and refining press materials
- Securing coverage through proactive pitching and reactive commentary
- Managing relationships with journalists, editors, and creators
- Coordinating with internal and external partners to align PR activity with broader growth campaigns
The Senior PR Account Lead will monitor results, interpret data from PR, SEO, and conversion metrics, and provide clear reporting and recommendations to clients. This role also involves mentoring junior team members, contributing to agency playbooks and best practices, and helping refine Glossy PR’s approach to authority-led growth.
Qualifications
- Strong public relations expertise, including experience with Press Releases and Public Relations strategy for brand-building and authority-focused campaigns.
- Demonstrated ability in Media Relations, with a track record of securing coverage, managing journalist relationships, and navigating editorial PR environments.
- Excellent Communication and Strategic Communications skills, including clear written and verbal communication, message development, and alignment of PR with commercial objectives.
- Proven experience leading accounts or projects in sectors such as beauty, health, wellness, or lifestyle, ideally within an agency or fast-moving brand environment.
- Comfort working remotely, managing multiple client stakeholders, prioritizing competing deadlines, and operating autonomously while collaborating with a distributed team.
- Ability to interpret performance data across PR, SEO, and conversion metrics, and translate insights into actionable recommendations for clients.
- Familiarity with authority SEO, AI search visibility (AEO/GEO), influencer and UGC collaboration, and turning coverage into conversion-driving assets is highly beneficial.
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