How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About the role
We are looking for an experienced and creative Senior PR Officer to join us at Sense! This is a permanent full-time role, working on a hybrid basis with presence in our King's Cross office 2-3 days per week.
Sitting within our media and campaigns team, you’ll secure high-profile media coverage, respond to the fast-moving news agenda and develop compelling stories that deepen public understanding, influence debate and build support for social change.
This is a varied, hands-on role with plenty of opportunity to take the lead. You will oversee our busy press office, develop and deliver PR plans, pitch to journalists, brief and train spokespeople and support major campaigns and events, from calls for government policy change to the Sense Awards.
Key responsibilities
- Secure high-profile national and regional media coverage aligned with Sense’s strategic priorities.
- Develop creative PR plans and campaigns in collaboration with colleagues across Sense.
- Pitch stories proactively to journalists across broadcast, print and online media.
- Oversee the day-to-day press office and support the out-of-hours media rota.
- Monitor breaking news and current affairs to identify reactive media opportunities.
- Write compelling press releases, statements, quotes, thought leadership, case studies and briefing materials – often to tight deadlines.
- Prepare and brief Sense spokespeople for interviews and provide support during media activity.
- Deliver media training to colleagues and spokespeople.
- Build strong, long-term relationships with journalists and key media contacts.
- Support high-profile campaigns, events, press briefings and media opportunities.
- Work closely with Digital Engagement, Policy, Public Affairs, Research, Co-production and Brand teams to maximise impact.
- Develop relationships with Sense Ambassadors, celebrities and influencers to support campaigns and media activity.
- Monitor and evaluate coverage, using insight to continually improve our PR activity.
- Deputise for the PR Manager when required.
About you
You will be an experienced PR professional or journalist who understands how to create stories. You will bring:
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Substantial experience working in PR, communications or journalism.
- A strong track record of securing high-profile national and regional media coverage.
- Experience developing and delivering successful PR campaigns.
- Confidence pitching proactively to journalists and building effective media relationships.
- The ability to write accurate, engaging copy quickly in response to breaking news and political developments.
- Experience preparing and briefing spokespeople for media interviews.
- Excellent written and verbal communication skills.
- Strong organisational skills and the ability to manage multiple priorities and deadlines.
- A keen interest in current affairs and an excellent understanding of the media landscape.
- A collaborative approach and enthusiasm for generating fresh, creative ideas.
Experience working with celebrities, influencers or ambassadors would be an advantage.
About Sense
Sense is here to break down barriers alongside disabled people with complex needs. That's why we're committed to increasing the number of disabled people working across our organisation and creating an environment where everyone can thrive.
We actively encourage disabled people to apply for our vacancies and believe that a diverse range of perspectives, experiences and talents makes us stronger.
We know there's always more we can do to become a truly inclusive employer, and we're working together to achieve that. Join us and help create the change thousands of disabled people with complex needs and families told us they want to see: a world without limits.
If you need us to adjust our recruitment process to help you access our vacancies, then please get in touch with a member of the talent acquisition team. We are a Disability Confident Leader and commit to interviewing disabled people who meet the minimum criteria for a role. More information on this can be found here Our commitment as an employer | Sense Careers
Our Values
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Our values shape the way we behave and work alongside disabled people with complex needs to break down barriers:
- We’re creating change
- We’re always learning
- We’re better together
To apply
Please use the link below to complete your application. Managers will use your application to shortlist candidates for interview; in relation to the Personal Specification. Therefore, it is very important you complete this section thoroughly. We would recommend that you read the candidate guidelines, job description and person specification (found at the base of this advert) before applying.
Please note to avoid disappointment, we advise you to submit your application as soon as possible as we reserve the right to close posts at any time.
If you require any further assistance, please contact the Recruitment Team on 0121 393 4529 or recruitment@sense.org.uk
Sense is committed to safeguarding and promoting the welfare of vulnerable children and adults and expects all employees to share this commitment. Therefore, all offers of employment, where appropriate, are subject to a DBS check; level dependent on the nature of the role.
For this role we particularly welcome applications from candidates from underrepresented ethnic minority backgrounds and candidates with disabilities. Sense is committed to equality of opportunity, and to promoting and celebrating the diversity of staff, volunteers and the people we work with. Everyone's contribution is valued and we ensure they're given the opportunity to realise their potential. We welcome applications from talented people from all sections of the community who share our values and belief that no one, no matter how complex their disabilities, should be isolated, left out, or unable to fulfil their potential. For more information please visit: https://www.sense.org.uk/about-us/equality-and-diversity/
No agency submissions please: any submissions without prior authorisation from the Sense Recruitment Team will be treated as our own and as such no fee will be payable.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location