Legends Global (Europe)
Senior Premium Sales Executive
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The Venue
Olympia is coming to the end of a major £1.3bn redevelopment project. The vision being to transform from a traditional exhibition venue into a global destination for culture, hospitality, events and entertainment. The project combined restoration to the heritage halls a with the addition of a new 3,800-capacity music venue, a theatre, two hotels, a number of different bars and restaurants, world-class office space and 2 acres of public realm.
The Role
Olympia is looking for a high-performing Senior Premium Sales Executive to drive memberships for The Addison, our new premium lounge, and grow hospitality sales across an exciting programme of live events. Working across music, comedy, sport and entertainment, you'll build a premium client base, generate new business, and deliver exceptional sales results. Reporting to the Head of Sales, you'll play a key role in bringing Olympia's premium offering to market and achieving ambitious revenue targets.
We're looking for a proactive, commercially minded sales professional with experience in premium hospitality, memberships, luxury services, or high-end sales environments.
The Responsibilities
- Drive premium membership and hospitality sales, delivering against agreed targets and maximising revenue opportunities.
- Identify and convert new business opportunities through market targeting, networking, referrals, cold outreach, and lead generation activities.
- Build and maintain strong client relationships across HNWI, corporate, and consumer markets to secure repeat and long-term business.
- Manage the full sales lifecycle, from prospecting and presenting membership benefits through to negotiation and closing.
- Collaborate across teams to deliver exceptional guest experiences, support wider business objectives, and enhance the visibility of premium hospitality offerings through events and industry engagement.
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What we're looking for
- Proven success in hospitality, premium sales, or membership sales, ideally within the sports, entertainment, or live events sector.
- Strong commercial and business development skills, with a track record of exceeding revenue targets and winning new business.
- Excellent communication and influencing ability, capable of delivering compelling sales messages and building lasting client relationships.
- Strategic, organised, and detail-oriented, with the ability to develop plans, manage priorities, and thrive in fast-paced environments.
- Self-motivated team player, with a positive attitude, strong work ethic, and proficiency in Microsoft Office applications.
What can we offer?
- 🏖️ 25 Days Annual Leave – Work hard, rest well.
- 👪 Life Assurance – Peace of mind knowing your loved ones are protected.
- 🏦 5% Pension Contribution – Helping you prepare for a bright future.
- 🏥 Healthshield Cover – Support with dental, physio, counselling and more for you and your children.
- 🧠 Employee Assistance Programme – AXA Health support whenever you need it.
- 👓 Eye Care Support – Vouchers and contributions towards glasses.
- 🚴 Cycle to Work Scheme – A greener, healthier commute.
- 💸 Employee Referral Scheme – Recommend great people and get rewarded.
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Recruitment Process Outlined
- 1st Stage - Introductory Call with Talent Team
- 2nd Stage - Interview with Olympia Events, Head of Sales
Any offer of employment will be subject to satisfactory pre‑employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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