Autotrader
Senior Product Lead (Conversion & Checkout)
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About Autotrader
You’ve probably heard of Autotrader, but do you know what we’re all about?
We're the most trusted, most visited automotive marketplace in the UK. A heritage brand and a tech innovator. We bring together vehicle buyers and sellers to give them real choices. Cars may be what we're best known for but we’re also the place for pretty much everything else on wheels, from e-bikes to caravans.
In the automotive world, change is a constant, that’s why we take our job of untangling the complex car-buying journey very seriously.
At our core, we’re all about people. We go our own way while embracing diversity and celebrating our differences. We dedicate ourselves to the idea that we work better together.
Autotrader is a beautiful, surprising and vibrant place to work. We might not be for everyone, but we could be perfect for you.
About the Role
Autotrader’s marketplace helps thousands of sellers advertise, and sell vehicles to the largest car-buying audience in the UK, while supporting millions of buyers to find and buy their next car safely. It is an area that is evolving rapidly and increasingly being shaped by AI, as consumers search in new ways and as we integrate Autotrader Intelligence into the core of our user experience. It is the engine that drives the commercial performance of our business, delivering £500m+ in revenue through advertising, transactional, and data products.
A two-sided marketplace naturally creates a healthy, dynamic tension between buyer and seller priorities. Navigating this complexity and striking the optimal balance is a central requirement of this role, including:
- Delivering a market-leading experience for car buyers.
- Ensuring advertising products deliver clear value and return on investment for sellers.
- Maximising commercial opportunities for Autotrader with careful consideration for both buyers and sellers.
As a Senior Product Lead - Conversion & Checkout within our Marketplace community, you are driven to get consumers to take action on Autotrader. You will own the transactional products that allow consumers to do more of the car buying/leasing journey online, driving increased conversion on our platform, and will work closely with our Growth team to experiment with product, UX, and marketing channels. This has been an area of significant investment for Autotrader over recent years, and has included acquisition of the leasing broker Vanarama (now Autotrader Leasing), and our Deal Builder product that allows car buyers to value their part-exchange, apply for finance and reserve a car online. With awareness and penetration of these products increasing, our focus is now shifting to driving greater conversion through our platforms.
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You will own the moment from which a buyer decides they are interested in a vehicle through to completing the purchase or submitting a detailed enquiry. You will establish a rigorous, high velocity testing culture to validate hypotheses and remove friction from our conversion funnels.
This is an area where we foresee significant opportunity for AI to support consumers in their buying journey and you will work closely with the teams that are experimenting with proactive, agentic experiences on Autotrader.
What you’ll do
- Lead the strategic planning process for your product domain, setting a clear direction, coherent vision, and outcome-driven roadmap - and communicate this effectively across business stakeholders.
- Use quantitative data, qualitative user research, and your product intuition to make high-impact prioritisation calls.
- Work collaboratively with cross-functional engineering, UX, data science, and commercial teams to iteratively deliver value.
- Navigate complex cross-functional relationships, creating aligning across teams and ensuring smooth go to market delivery.
- Role-model product excellence, mentoring more junior Product Leads and Product Analysts, and contributing to the wider Product & Technology (P&T) community at Autotrader.
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What We’re Looking For
- Strong experience leading product strategy and execution in a scaled digital marketplace, e-commerce, or SaaS platform.
- Proven commercial acumen with accountability for revenue, P&L, or key commercial outcomes.
- Experience managing two-sided marketplace dynamics and balancing buyer/seller priorities.
- Familiarity leveraging data, experimentation, and using emerging technology (e.g., AI/ML capabilities) to optimise for conversion and enhance product experiences.
- Collaborative communicator who can align technical teams, commercial partners, and senior leadership.
- Curiosity and adaptability with regards to how AI is changing how teams build and deliver products.
Benefits
- We’re offering a salary of £65,000 - £90,000 plus an additional 10% of your salary awarded to you in shares each year. These awarded shares will become yours in yearly instalments over the next three years, and you can choose to either sell them or keep them as shares.
- 28 days holiday, plus bank holidays and comprehensive private medical cover.
- Enrollment in our pension scheme with standard contributions of 7% and employee contributions of 5%.
- Comprehensive private medical cover, enhanced family leave provisions, a car salary sacrifice scheme, share-save options, and much more.
- Access to 24/7 online GP and dentist, as well as specialist support for assisted fertility, gender dysphoria, menopause, period care plans and lots more.
- Hybrid model, Connected Working, combining the best of both worlds – office and home working. You'll spend a minimum of 3 days a week in the office with your team, focused on collaboration and connection.
- Remote-first periods at set times during summer and winter, allowing you to work remotely anywhere in the UK and from certain locations abroad.
Discover more about our journey by watching the video version here or reading the Medium blog post here to see how our ways of working have evolved.
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