Afin Bank
Senior Product Manager
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Company Description
Afin Bank is a specialist financial institution that focuses on customers whose needs are often underserved by traditional banks, including self-employed professionals, contractors, foreign nationals, and high-net-worth individuals. The bank emphasizes flexibility and tailored solutions, recognizing that financial journeys are rarely linear and do not fit into standard categories.
Role Description
The Senior Product Manager will be responsible for developing, managing, and enhancing the bank's savings and mortgage products, ensuring they deliver customer value, support commercial objectives, and comply with regulatory requirements. The role will contribute to the delivery of the bank's product strategy through effective product development, lifecycle management, and continuous improvement of customer propositions.
Key Accountabilities
Strategic Product Management
- Contribute to the development of the vision, positioning, and value proposition for the savings product, informed by customer insight, market trends, and business objectives
- Translate customer, commercial, and regulatory requirements into product enhancements and new product opportunities
- Develop and maintain the product roadmap, making recommendations on priorities, trade-offs, and delivery plans
- Collaborate with stakeholders to ensure product initiatives support wider business goals and growth ambitions
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Delivery & Execution
- Manage the end-to-end delivery of savings product developments, from concept and design through to launch and ongoing optimisation
- Work closely with internal teams and external partners to deliver compliant, scalable, and customer-focused solutions
- Monitor product performance against agreed metrics, including customer adoption, engagement, satisfaction, and commercial outcomes
- Identify and manage risks, dependencies, and delivery challenges, escalating issues where appropriate and driving timely resolution
Customer & Market Insight
- Build a strong understanding of customer needs, behaviours, and pain points through research, analysis, customer feedback, and testing
- Monitor competitor activity, market developments, and regulatory changes to identify opportunities and inform product decisions
- Use customer and market insights to support product enhancements and improve customer outcomes
- Advocate for a customer-centric approach across product development and decision
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Collaboration & Influence
- Act as a subject matter expert for the savings product, providing guidance and insight to stakeholders across the business
- Build strong working relationships across compliance, risk, operations, technology, marketing, and commercial teams to support successful product delivery
- Contribute to the continuous improvement of product management practices, governance, and ways of working
- Support and influence stakeholders through clear communication, data-driven recommendations, and effective collaboration across the organisation.
MI and Performance Dashboards
- Build and maintain performance dashboards that give the information required to make management decisions in regards to both the Savings and Mortgage products
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