LGMG UK
Senior Product Manager (Agricultural Telehandlers）
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Senior Product Manager (Agricultural Telehandlers）
Department
Telehandler Research & Development
Reports to
Head of Telehandler Research & Development
Location
China / Europe | welcome candidates from European Region | Flexible working arrangement to be discussed
Travel
Approximately 3 weeks in China per quarter, with additional international travel as required
Employment Type
Full-time
About the Role
We are looking for an experienced Senior Product Manager / Product Line Manager with strong European agricultural machinery experience to support the development and growth of our agricultural telehandler product portfolio in the European market.
This is a senior expert role with significant influence over product strategy, product definition, market requirements, competitive positioning and technical localisation.
Working closely with our R&D, engineering, testing, sales and after-sales teams in China and Europe, you will bring deep knowledge of European agricultural applications and customer requirements into the product development process.
You will play a key role across the full product lifecycle – from market research and product planning through to product development, validation, localisation, market launch and continuous improvement.
The successful candidate will have a strong understanding of European agricultural machinery markets, customer applications, competitor products and relevant regulatory requirements, together with sufficient technical knowledge to work effectively with engineering and R&D teams.
Key Responsibilities
1. Product Strategy & Product Line Planning
- Develop and support the medium- and long-term product strategy for agricultural telehandlers in the European market.
- Identify market opportunities and define product positioning, target applications, capacity ranges, specifications, features and product development priorities.
- Lead product definition activities for new agricultural telehandler models, including specification, configuration and feature selection.
- Work closely with R&D, engineering, testing and manufacturing teams to translate European market requirements into clear product requirements and technical inputs.
- Participate throughout the product development process, including design reviews, prototype evaluation, testing, validation and post-test improvement activities.
- Review the competitiveness of existing and future products across areas including:
- Performance
- Reliability
- Operator comfort and ergonomics
- Handling and drivability
- Safety
- Technology and connectivity
- Application suitability
- Regulatory compliance
- Market positioning
- Identify product gaps and opportunities for differentiation and recommend product upgrades, improvements or lifecycle changes.
2. European Market & Competitor Intelligence
- Conduct ongoing research into the European agricultural telehandler market and key application segments.
- Develop a detailed understanding of different agricultural operating environments, including:
- Livestock and dairy farming
- Large-scale agricultural operations
- Material and straw handling
- Farm logistics
- Agricultural machinery applications
- Storage and loading operations
- Hilly and challenging terrain
- Identify emerging market trends and technologies, including fuel efficiency, electrification, automation, digitalisation, operator assistance and multifunctional equipment.
- Monitor relevant developments in European agricultural machinery legislation, safety requirements, emissions requirements and product conformity requirements.
- Produce regular market intelligence, competitor benchmarking and product opportunity reports to support product strategy and investment decisions.
3. Technical Problem Solving & Product Reliability
- Support the investigation and resolution of complex product issues identified during prototype testing, customer trials and field operation.
- Work with engineering and after-sales teams to identify root causes and develop practical improvement solutions.
- Provide technical recommendations based on real-world European operating conditions.
- Support reliability improvement programmes and product quality initiatives.
- Identify recurring technical issues and ensure lessons learned are incorporated into future product development and product updates.
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4. European Product Localisation & Regulatory Support
- Provide technical and product input to ensure agricultural telehandlers are appropriately adapted for European markets and applications.
- Identify differences in customer requirements and operating conditions across European markets and recommend appropriate product configurations.
- Support product adaptations relating to safety, functionality, performance, emissions and operator requirements.
- Work with internal teams and external certification / testing organisations to support relevant product conformity and market access activities.
- Provide technical input to product documentation.
- Support sales and after-sales teams with technical advice relating to product selection, customer applications and complex product issues.
5. Cross-functional Collaboration
- Act as a key link between European market requirements and the R&D and engineering teams in China.
- Work collaboratively with product, engineering, testing, manufacturing, sales and after-sales functions.
- Communicate customer and market requirements clearly to technical teams and help ensure that product development priorities reflect genuine market needs.
- Provide product and technical guidance to internal teams and contribute to product training and capability development.
- Where appropriate, visit customers, dealers, industry events and agricultural operations to gain first-hand market insight.
About You
Essential Experience
- 8+ years of professional experience in the European agricultural machinery or agricultural telehandler industry.
- Strong experience in one or more senior roles such as:
- Product Manager
- Product Line Manager
- Product Specialist
- Product Technical Expert
- Senior R&D / Engineering Specialist
- Demonstrable experience working with agricultural telehandlers or closely related agricultural handling equipment.
- Strong understanding of European agricultural applications, customer requirements and market dynamics.
- Experience developing or managing products through multiple stages of the product lifecycle.
- Proven experience in product planning, competitor benchmarking, product specification and product improvement.
- Strong technical understanding of agricultural telehandlers, ideally including areas such as:
- Machine architecture
- Hydraulics
- Powertrain
- Electrical and electronic systems
- Controls
- Attachments and implements
- Operator interface and ergonomics
- Experience identifying and resolving complex product or field issues.
- Good understanding of European machinery safety and product conformity requirements, with practical experience supporting product localisation or market approval.
- Strong professional English communication skills, both written and verbal.
- Willingness and ability to work collaboratively with teams based in China and Europe and to undertake regular international travel.
Desirable Experience
- Previous experience with a major European agricultural machinery or telehandler manufacturer.
- Experience managing or significantly influencing an agricultural telehandler product portfolio.
- Experience launching new products or managing major product upgrades.
- Experience across different European agricultural markets and operating environments.
- Experience with electrification, alternative powertrains, energy efficiency, automation, telematics or other emerging agricultural machinery technologies.
- Experience working directly with Chinese manufacturing or R&D organisations.
- Experience transferring European customer and market requirements into products developed or manufactured in China.
- Existing network of European agricultural machinery dealers, customers or industry contacts.
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Key Skills & Competencies
We are looking for someone who can combine strong product thinking with practical engineering and market knowledge.
You should be able to:
- Understand customer needs and translate them into clear product requirements.
- Assess products from both a technical and commercial perspective.
- Analyse competitors and identify meaningful product opportunities.
- Balance customer requirements, technical feasibility, cost and market positioning.
- Influence cross-functional teams without relying solely on formal authority.
- Communicate effectively across different cultures and functions.
- Make sound recommendations based on evidence, market information and practical experience.
- Take ownership of complex problems and drive them towards practical solutions.
- Work independently while maintaining close collaboration with R&D and business teams.
Your First 12 Months
- Establish a comprehensive understanding of the European agricultural telehandler market, applications and competitive landscape.
- Complete a structured competitor and product benchmarking programme.
- Identify key product gaps and opportunities within the current portfolio.
- Provide recommendations for initial product improvements and European localisation.
- Support the resolution of priority technical and reliability issues.
- Establish clear product requirements for the next generation of European-market agricultural telehandlers.
What We Offer
- Competitive Compensation: Highly competitive annual salary, negotiable based on experience and aligned with senior expert compensation levels in Europe. Additional opportunities include an annual performance bonus, project achievement bonuses, and dedicated incentives for market development.
- Expatriate Benefits: Work visa sponsorship in China, support for high-level talent residence permits, annual return flights to Europe for family visits, housing allowance, comprehensive private medical insurance, and an annual health check.
- Flexible Working Arrangements: Flexible working arrangements with a balanced schedule between overseas travel and work in China. Dedicated technical support and collaboration teams will be provided, allowing you to focus on key business and product priorities.
- Career Development: A strategic technical and product leadership role with significant influence over the product strategy and development roadmap for the agricultural telehandler business. The role offers substantial autonomy, decision-making influence and career development opportunities, with progression aligned with the company's international business expansion.
- Relocation & Lifestyle Support: Comprehensive relocation support, including assistance with children's school enrolment, local integration and other practical arrangements, helping international talent and their families settle comfortably in China.
Application
If you have substantial experience in the European agricultural machinery or telehandler industry and are interested in playing a key role in shaping the next generation of agricultural telehandlers for the European market, we are welcome your application!
Please submit your CV together with a brief summary of your relevant product management, engineering and European market experience to: han.zhao@lgmg.com.cn
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