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Senior Product Manager (For temp workers)
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Senior Product Manager
A Senior Product Manager owns larger, more complex products/features or a portfolio of smaller features that are essential to the business in terms of continuity or strategic value. A Senior Product Manager may lead multiple development teams and meaningfully influence the work of teams outside of their immediate control.
A Senior Product manager regularly deals with situations with sizable organisational complexity, where aligning strategies and priorities across teams is critical. A Senior Product Manager is able to clearly understand, articulate and size user and product problems by using a wide range qualitative and quantitative insights. These insights drive the long-term vision and strategy for a product/feature or portfolio of products that achieves significant impact. In an optimization-setting, this should mean achieving meaningful incremental performance of their products. In an NPD setting, SPM can get new complex products from 0-t1, resulting in either significant business impact or new data that leads to higher-level strategic business decisions.
Key Responsibilities
Product Strategy
- Owns and sets vision + strategy for a portfolio of products, or a significantly complex product/feature. SPM is on top of evolving customer- and business-needs, feeding this into their work
- Lays out a 1y strategy to achieve the vision, as part of their Track's strategy and is able to align all their key stakeholders inc. their team on this strategy
- Owns and defines objectives at Team and Track levels.
- Contributes to overall Track strategy, driving the strategic framing of key initiatives
- Owns gtmarket plan & planning for their product.
- Fluent spokesperson for their and the Track strategy and generates alignment across Track borders
Product Delivery
- Manages long-term roadmaps with significantly larger complexity and scope (product, organisational and technical complexities all matter) than more junior PMs. Often with dependencies across multiple areas/teams.
- Identifies risks and dependencies early-on, and plans for mitigations
- Works with the team to establish tactical delivery methodology (e.g. scrum, kanban, hours, points etc.) and execute plans
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Data Fluency
- Identifies and explains the choice of the primary metric, supporting metric and counter metrics
- Understands what makes a solid hypothesis for experimentation
- Understands sample size, p-value and test power etc
- Understands how to analyse data and present findings to stakeholders and make product decisions with the results
- Defines (with analysts) best ways to present KPIs for tracking product success
- Has solid understanding of their data needs, when to partner with specialists and can analyse more complex data independently
- Deals with ambiguous and complex data where proxy metrics might be needed
- Understands and applies more sophisticated analytical or experimentation techniques (e.g. non-inferiority)
Customer Insight
- Is familiar with multiple techniques to better understand customer behaviour, such as interviews and surveys
- Knows how to gather customer needs and pain points and has experimented with techniques such as story mapping or use case design
- Understands the difference between different research methods and is familiar with the appropriate method for the problems they are solving for
- Is familiar with research practises and principles and can use them in partnership with researchers to distil feedback into actionable hypotheses
- Analyses and distils customer feedback from a variety of sources into actionable hypotheses, uncover unmet needs, validates or invalidates new concepts or improves existing products
- Is able to illustrate overall customer behaviour by blending multiple sources of product insights (such as surveys, field research, analytics, operations feedback etc)
- Is familiar with user experience design practises and principles and can use them in partnership with designers to visualise a product problem to help guide their team's direction
- Crafts a set of prioritized business problem(s), and the corresponding research topics / areas of inquiry by applying understanding of business context, strategic needs of the group and the type and scope of customer engagement to be understood.
- Develops the research brief in close collaboration with insights creators (such as research, data science, product marketing) - applying customer and product knowledge to tackle data gathering for complex topics or questions
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Stakeholder Management
- Identifies other teams and key stakeholders impacted by the current project
- Gathers stakeholders' key requirements and works with their manager to integrate the feedback
- Represents the work of the team in a convincing and engaging way
- Incorporates stakeholder requirements and feedback more independently before escalating.
- Manages stakeholder expectations with timely, concise and clear progress updates, adapted to stakeholder needs and via different mediums (verbal, written, presentation).
- Manages expectations up to Director level (occasionally LT)
- Handles challenging stakeholders more independently.
Tech Fluency
- Partners with the Engineering Manager (Tech Lead)
- Actively learns the technical side of their work
- Advocates for the customer and business in engineering tradeoff decisions.
- Understands what the most critical elements of the technical solution are and can explain and justify the chosen technical solutions
- Understands how the multiple systems used to deliver the product are interrelated and anticipates more complex problems or edge cases
- Ensures a high-quality user experience with our products by showing technical awareness and understanding of risks
- Ensures the technical feature development and strategy are scoped to satisfy the short and long term needs of the business.
- Builds bridges between technical and non-technical stakeholders
Community Impact
- Actively contributes to PM communities outside of their Track, for example by facilitating training, sharing broadly applicable learnings or contributing to Product craft Working Groups (e.g. Recruitment, Learning & Development, Promotions).
- Interviewer for (S)PM roles in and outside of their Track
- Encouraged to be available for mentoring/coaching of more junior PMs
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