Mind Candy
Senior Product Manager

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Mind Candy, the BAFTA award-winning creator of Moshi Monsters, Moshi Kids, Petlandia and World of Warriors, is seeking a Senior Product Manager to help bring our vibrant worlds to life.
As a Senior Product Manager at Mind Candy, you will work collaboratively with our design, development and commercial teams to conceive, define and deliver outstanding products and exciting new features that our fans love, and which help us achieve our wider business objectives.
You will take a lead role in managing our product pipeline from concept and development through to launch and live operation, translating the business objectives, product vision and strategies defined by the leadership team into clear requirements, priorities and actionable plans.
Working closely with the Head of Product Design and wider development team, you will oversee product delivery across this pipeline in a structured, detail-oriented manner, ensuring we make effective decisions around scope, quality, timing and budget.
The immediate focus of the role will be the new Moshi Monsters game and its wider relaunch, with the opportunity to support Moshi Kids and other products across the Mind Candy portfolio as required.
What you'll do
- Take a lead role in managing the product pipeline from concept through development, launch and live operation.
- Work with the leadership team and key stakeholders to translate the product vision and strategy into clear priorities, requirements and development plans.
- Work closely with the Head of Product Design and other key stakeholders to develop compelling core loops, progression systems, rewards, collections and other game mechanics.
- Champion the player experience and ensure our products are fun, intuitive and appropriate for their target age group.
- Use player research, playtesting, analytics and experimentation to understand behaviour and inform product priorities and improvements.
- Define and monitor product KPIs including engagement, retention, progression and other measures of player satisfaction and product health.
- Identify friction, opportunities and emerging player behaviours through quantitative and qualitative data.
- Partner closely with engineering, design and art teams, making pragmatic trade-offs around scope, quality, development time and commercial objectives.
- Partner with Project Managers to coordinate development timelines, track milestones and ensure successful delivery against agreed priorities.
- Help establish and manage the product approach to launch, content updates, events and ongoing live operations.
- Develop a strong understanding of the kids’ games market, competitors and wider trends across gaming and digital entertainment.
- Ensure product decisions take account of privacy, safety, parental expectations and the responsibilities that come with building digital products for children.
- Communicate product priorities, decisions, performance and progress clearly across the wider business.
- Support product initiatives across Moshi Kids and the wider Mind Candy portfolio where required.
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What we’re looking for
- 8+ years of Product Management experience, ideally within games, consumer entertainment or highly engaging consumer digital products.
- Strong understanding of game design and free-to-play product principles, including core loops, progression, rewards, economies, engagement and retention.
- Experience taking products or major features from early concept through development and launch, including having shepherded at least one, ideally two, full product lifecycles.
- Excellent product judgement and the ability to distinguish between something that technically works and something players will actually enjoy.
- Strong analytical skills combined with an ability to think creatively, develop innovative solutions and deliver against business goals.
- Experience with experimentation, user research and playtesting.
- Strong prioritisation skills and the ability to balance player needs, commercial goals and development constraints.
- Excellent communication skills and experience working with multidisciplinary teams.
- Comfortable operating in an environment where the product is still being discovered and not every question has an obvious answer.
- A genuine interest in games and creating exceptional experiences for children.


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We’d especially love to hear from you if you have
- Experience building games for children or families.
- Experience with mobile, web or cross-platform games.
- Knowledge of virtual economies, collections, customisation or social game systems.
- Experience launching or operating a live game.
- Experience working with established entertainment IP.
- An understanding of child safety, privacy and age-appropriate product design.
- Familiarity with the Unity engine, helpful for understanding our development environment.
- Experience conducting or interpreting playtests.
What success looks like
You’ll help us turn Moshi Monsters into a game that feels exciting and relevant to today’s kids while retaining the personality, collectability and charm that made the world special in the first place.
You’ll bring structure to an ambitious creative project without removing the creativity from it: helping translate our vision into an executable product plan, enabling the team to make better decisions, learn quickly from players and ultimately build a game that children want to come back to again and again.
Beyond Moshi Monsters, you will help us apply the same strong product discipline across Moshi Kids and the wider Mind Candy portfolio as opportunities arise.
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