Wolf & Badger

Wolf & Badger is on a mission to make retail fair. Supporting our community of independent designers from around the globe, we connect customers with ethically sourced fashion, design, home and beauty through our online marketplace and flagship stores in London, New York City and Los Angeles. We are a scale-up business based in the UK and US and a Certified B Corporation, with social and environmental purpose at the core of everything we do.

We are looking for a bold and technically fluent Senior Product Manager to lead product across the platform that powers our marketplace. Reporting directly to the CEO and working day to day with our VP Technology and a team of c.10 engineers, you will be the senior product voice in the business, with an unusually broad remit: agentic commerce, distribution channels, retail media, product data, integrations and the platform capabilities behind our customer and brand experiences.

This is an AI-first role. We are one of the first marketplaces live on agent-initiated checkout, and we are opening structured, authenticated access to our platform: AI agents discovering and transacting with our catalogue, brands plugging their own systems and agents into stock, orders and fulfilment, and partners such as 3PLs connecting directly. We expect our next Product Manager to work the same way: reaching for a working prototype before a written spec, automating their own workflows, and using AI to multiply what one person can scope, test and ship. At Wolf & Badger we champion a low-ego environment where cross-functional debate is encouraged, and we strive to be mission-orientated and fair at all times.

This is a genuinely autonomous role. You will be our sole product manager on this remit, without a dedicated designer or researcher behind you: you will orchestrate design through AI tooling and external partners, run your own AI-assisted discovery, and pull your own data. If that sounds daunting, this isn't the role for you; if it sounds like freedom, we should talk.

This is a full-time role which benefits from flexible hybrid working practices, combining onsite working from our vibrant Central London office (3+ days per week) and working from home. We also offer a generous annual work from abroad allowance.

Key Responsibilities & Accountabilities

• Own the product strategy for platform, brands and distribution, spanning agentic commerce, retail media, partner channel integrations, payments, fulfilment and international commerce, plus the inventory, stock and product data that underpin them
• Deliver the commercial value behind that strategy: own the revenue and growth goals for these channels and be judged on outcomes, not output
• Own prioritisation across competing commercial goals: pressure-test demand, say no where the evidence isn't there, and turn what makes the cut into clear, engineering-ready requirements the team can scope and sequence at pace
• Drive our agentic commerce agenda: extend our live agent-initiated checkout channels and build the commerce layer (APIs and MCP) that lets AI agents discover, query and transact against our catalogue
• Open the platform to brands and operational partners: integration surfaces (APIs and MCP) for stock, orders, catalogue and fulfilment, and connectors to 3PLs and other third-party systems, treating the platform itself as a product: developer experience, documentation, versioning and deprecation, sandboxes and partner support
• Own trust and safety for agentic commerce: authentication and permissioning for agents acting on behalf of customers and brands, guardrails and rate limits, abuse prevention, and clear accountability for agent-initiated transactions
• Own product data quality end to end, including structured product schemas and identifiers, AI-driven tagging and enrichment, and the feeds that power search, advertising and third-party channels
• Automate your own product operations, from request to scoped ticket to launch, and spread those AI workflows across the business
• Grow our retail media and brand monetisation products, from sponsored listings to self-serve campaign tools
• Run quarterly OKR planning and roadmap communication, keeping engineering, design, commercial and content teams aligned on priorities, trade-offs and progress, and iterate the squad's ways of working with our VP Technology, balancing velocity with product quality
• Lead product discovery, combining AI-assisted research synthesis with data analysis and direct conversations with customers and brands
• Orchestrate design delivery through AI design tooling and external design partners, maintaining quality and consistency with our design system
• Support the ecommerce and content teams who own the on-site shopping experience, connecting their conversion, merchandising and search work to the platform roadmap