Fintel
Senior Product Marketing Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Product Marketing Manager
Application Deadline: 2 July 2026 Department: Marketing Employment Type: Permanent - Full Time Location: London (Hybrid, 2–3 days in office weekly) Reports To: Head of Marketing & Planning
About the Role
Own the go-to-market product strategy for Defaqto Unity, a newly unified platform resulting from strategic acquisition and innovation.
This is a pivotal opportunity to shape Defaqto Unity from its consolidation into an influential adviser technology proposition. You’ll align cross-functional teams, collaborate with senior stakeholders, and help define the narrative for both the unified platform and broader Defaqto brand.
Responsibilities
Proposition Strategy & Positioning
- Define the positioning, value proposition, and messaging framework for Defaqto Unity, ensuring a unified brand narrative
- Simplify a complex multi-product proposition into a clear, compelling market story
- Establish Ideal Customer Profiles (ICPs), segmentation, personas, and key use cases
- Conduct competitive landscape analysis to drive differentiation in the adviser technology market
- Develop and own the go-to-market strategy, including launch phasing, channels, and success metrics
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Collaboration & Alignment
- Partner closely with sales and customer success for impactful enablement materials
- Monitor post-launch performance and refine the approach based on data and feedback
- Lead the consolidation and rebranding of acquired products under a unified brand architecture
- Ensure consistency across messaging, digital platforms, and customer touchpoints
- Guide the evolution of the Defaqto master brand as the Unity proposition scales
- Act as the senior marketing voice for the adviser proposition, influencing stakeholders across product, sales, and leadership teams
Requirements
Qualifications & Experience
- Degree in Marketing, Communications, or a related field or equivalent experience
- Proven expertise in B2B SaaS go-to-market strategy
- Strong understanding of positioning, segmentation, and proposition development
- Familiarity with the UK financial adviser market (advantageous)
- Experience working in multi-product environments, especially post-acquisition contexts
- Knowledge of brand architecture and rebranding initiatives
- Ability to develop positioning and messaging from first principles
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Core Competencies
- Ex excellence in written and verbal communication
- Skilled stakeholder management and influencing across hierarchies
- Highly structured thinker, capable of managing complex programmes
- 7+ years’ experience in product marketing or strategic marketing roles
- Proven track record in launching complex propositions or leading go-to-market strategies
- Autonomous, proactive, and comfortable operating in ambiguity
- Balances strategic thinking with hands-on execution
- Collaborative mindset with the ability to challenge and influence decisively
Values Alignment: Think Big | Be Bold | Own It | Team Up | Be A Star
Important Notes
- Hybrid work: Based in London, with office presence 2–3 days weekly and occasional visits to Haddenham location.
- Right to Work in UK required (no sponsorship provided). Skilled Worker visa sponsorship not available.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills