Defaqto
Senior Product Marketing Manager
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Own the go-to-market product strategy for a newly unified proposition built through acquisition and innovation.
Role Overview:
This is a rare opportunity to shape a newly consolidated platform at a pivotal moment in its evolution.
Following a series of strategic acquisitions, Defaqto is bringing together multiple adviser technology products into one unified proposition: Defaqto Unity. This is a highly strategic role where you’ll influence senior stakeholders, align cross-functional teams, and help shape both the Unity proposition and the broader Defaqto brand.
What you'll do
As Senior Product Marketing Manager, you’ll own the end-to-end go-to-market strategy — defining how we position the platform, who we target, and how we launch and scale it. You’ll play a central role in transforming complexity into clarity, creating a cohesive narrative from multiple products, brands, and stakeholder perspectives.
Proposition strategy and positioning
- Define the positioning, value proposition, and messaging framework for Defaqto Unity
- Translate a complex, multi-product proposition into a simple, compelling market story
- Establish Ideal Customer Profiles (ICP), segmentation, personas, and key use cases
- Analyse the competitive landscape to ensure clear differentiation in the adviser technology market
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Go-to-market strategy and launch
- Own the go-to-market strategy, including launch phasing, channels, and success metrics
- Partner with sales and customer success to develop impactful enablement materials
- Track performance post-launch and continuously refine approach based on insight and feedback
Brand and identity
- Lead the consolidation and rebranding of acquired products into a unified brand architecture
- Ensure consistency across product messaging, digital platforms, and customer touchpoints
- Contribute to the evolution of the Defaqto master brand as the Unity proposition grows
Stakeholder alignment and leadership
- Act as the senior marketing voice for the adviser proposition
- Build strong relationships across product, sales, and leadership teams
- Provide strategic direction and guidance to the wider marketing function on Unity-related activity
Qualifications / Training
- Degree in Marketing, Communications, or a related field (or equivalent experience)
Knowledge
- Strong understanding of B2B SaaS go-to-market strategy
- Knowledge of positioning, segmentation, and proposition development
- Familiarity with the UK financial adviser market is advantageous
- Understanding of brand architecture and multi-product environments
Skills
- Ability to develop positioning and messaging from first principles
- Excellent written and verbal communication
- Strong stakeholder management and influencing skills
- Highly structured thinker, comfortable managing complex programmes
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Experience
- 7+ years’ experience in product marketing or a similar strategic marketing role
- Proven track record of leading go-to-market strategy for complex propositions or product launches
- Experience of working across multiple products, particularly in post-acquisition environments
- Exposure to brand development or rebranding initiatives
Approach to work
- Highly autonomous and proactive
- Comfortable operating in ambiguity and making decisions with incomplete information
- Able to balance strategic thinking with hands-on delivery
- Collaborative mindset with the confidence to challenge and influence
- Aligned to our values: Think Big, Be Bold, Own It, Team Up, and Be A Star
Location:
This is a hybrid working role from our London office. You'll be working from the office with colleagues 2 to 3 times a week with occasional visits to our Haddenham office.
Right to Work:
Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.
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