Armstrong Lloyd - Marketing & Sales Recruitment
Senior Product Marketing Manager
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My client is a fast-growing, well-established B2B SaaS business and one of the most trusted names in legal technology. Their platform sits at the heart of how AI is reshaping legal work, and their reputation as a genuine innovator in the space continues to grow.
To support their continued expansion across EMEA and APAC, they're looking for a Product Marketing Manager to take true ownership of regional go-to-market strategy, and to be the face of that strategy externally. This is a highly visible role spanning an established market like the UK, growth markets such as Benelux, the Nordics, Spain and Portugal, and brand-new markets built from the ground up.
You'll work within a matrix organisation, partnering closely with the wider marketing team and staying closely aligned with demand generation colleagues across the US and UK.
This is a rare opportunity to combine sharp strategic thinking with real executive presence: someone equally comfortable building a defensible go-to-market narrative behind the scenes and then standing up to bring that narrative to life in front of customers, sales teams or an industry audience.
Location: Within easy commute of London preferred, to allow for occasional client meetings, but otherwise fully remote on a day-to-day basis. Some international travel for events, typically around once a quarter.
Salary: Up to £87,000 plus package. For exceptional individuals, there might be some flexibility.
YOUR RESPONSIBILITIES WILL INCLUDE:
- Owning regional go-to-market plans for new product launches, features and major releases across EMEA and APAC
- Acting as a confident, credible spokesperson for the product externally, presenting at events, webinars and customer sessions, and internally at sales kick-offs and enablement sessions
- Developing culturally relevant positioning, messaging and value propositions that resonate with legal buyers in each market
- Building deep expertise in the legal tech landscape, competitors, buyer personas and regulatory nuances across your regions
- Partnering closely with sales and customer success to create localised sales tools, battlecards, case studies and pitch decks
- Working with content and demand generation teams on regional campaigns, events and thought leadership
- Building relationships with regional analysts and industry associations
- Acting as the link between global product, marketing and sales teams, feeding regional insight into the wider roadmap and strategy
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THE IDEAL PERSON WILL HAVE:
- 8+ years' B2B SaaS product marketing experience, ideally within legal tech or a closely adjacent, highly regulated professional services sector (tax, audit or compliance, for example), with a demonstrated ability to adapt to a new buyer type rather than having only ever worked in one industry
- Your current title doesn't need to say ‘Product Marketing’; equivalent experience in value proposition development, messaging or sales enablement within legal tech is just as relevant
- A real understanding of how lawyers and legal teams buy technology, and what makes them tick
- Confidence to speak at events, run demos and act as a product ambassador for the region, comfortable being the face of the product with customers, prospects and internal stakeholders, not just building the strategy behind closed doors
- The ability to build a clear, logical, well-structured go-to-market narrative, and to defend the thinking behind it under scrutiny
- Experience developing go-to-market strategy for at least one of the EMEA or APAC regions; having worked across more than one is a plus
- Comfortable working across time zones and cultures with global, matrixed teams
- A self-starter who is comfortable owning ambiguous problems, while proactively keeping stakeholders in the loop
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WHY SHOULD YOU JOIN THIS BUSINESS?
- Join a well-established, high-growth category leader with an impressive global customer base
- A broad, high-visibility remit spanning established, growth and brand-new markets, ideal for someone who enjoys both depth and building from the ground up
- A genuine platform to be seen and heard, with real opportunities to present at flagship industry events and become a recognised voice in the region
- Your regional insight will directly shape global product roadmap and strategy decisions, not just execute a plan handed down to you
- Join a supportive, well-regarded team with a strong reputation for looking after their people
- Flexible and remote working options
Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
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