GoCardless
Senior Product Marketing Manager
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About GoCardless
GoCardless is a global bank payment company. Over 100,000 businesses—from start-ups to household names—use us to collect and send payments via direct debit, real-time payments, and open banking.
We handle US$130bn+ annually, spanning 30+ countries. Our AI-powered solutions improve payment success, reduce fraud, and leverage open banking connections to 2,500+ banks—helping customers make smarter payment decisions.
העולם of GoCardless operates in these locations:
- UK (headquarters, London and Leeds)
- Australia, France, Ireland, Latvia, Portugal, and the United States
Our Commitment to Inclusivity and Accessibility
At GoCardless, we prioritise an inclusive and accessible hiring process. If you need assistance during applications, please reach out to your Talent Partner—we’re here to support you.
Remember: We don’t expect you to meet every requirement if you’re passionate about the role. Apply anyway!
Senior Product Marketing Manager
Location: Flexible (predominantly within offices or hybrid-working locations) Base salary range: £89,040 – £133,560 (Note: initial offers typically fall between minimum and mid-point, adjusted by performance and market data.)
About the Role
You’ll join our Bank Payments Network Group (BPNG), leading efforts to grow GoCardless’s self-serve SMB customer base. As a Senior Product Marketing Manager, you’ll own this segment end-to-end—from deep customer insights to product strategy, driving critical metrics: activation, adoption, and revenue.
Your work will align closely with the Global Growth Group, supporting our strategic goals through:
- Collaborating with product managers to bridge technical complexities and commercial narratives for sales and customer success.
- Translating data and customer feedback into product/strategic direction.
- Orchestrating cross-functional campaigns—product, commercial, sales, customer success, and marketing—to scale impactful outcomes.
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What Excites You?
We’re looking for someone who thrives in these roles:
- Technical-commercial synergy – Comfort synthesising technical details for sales/marketing, and translating commercial needs back into product decisions.
- Customer-first storytelling – Adept at storytelling via qualitative and quantitative research (surveys, interviews, analysis) to uncover product insights.
- Consensus-building – Drives collaboration across teams without sacrificing momentum, ensuring complex products become simple yet critical solutions.
- Outcome over outputs – A results-focused leader who optimises based on data-driven iteration, measuring impact through adoption and ROI.
What Excites Us About You?
We seek a proven track record in these areas:
- B2B product marketing leadership – Deep customer research to build ICPs, personas, and commercial strategy.
- Empathy-driven narratives – Transforms technical pain points into compelling buyer-focused value propositions.
- Multi-product mastery – Orchestrates messaging for diverse products, understanding SMB buyers prefer end-to-end problem-solving.
- Data-foresight balance – Scores analysing KPIs, investigating "why," and leveraging research to shape GTM strategies.
- Competitive clarity – Tracks competitors’ positions, articulates differentiation, and uses intelligence to map strategies.
- Adoption outcomes, not just campaigns – Focuses on ROI not just delivery, while leveraging metrics to continuously refine impact.
Bonus: Experience in payments or fintech will accelerate your contribution here.
Some of The Good Stuff
GoCardless invests in your growth and wellbeing:
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- Wellbeing support & medical cover – Prioritise health alongside career success.
- Work-away scheme – Work from other countries for up to 90 days/year.
- Adaptive working – Flexible models to fit your lifestyle.
- Equity – All permanent employees earn equity for long-term value.
- Parental leave – Designed to accommodate family phases.
- Learning Budget – Personalised annual development funding.
- Time Off –
- 35+ holiday days (competitive);
- 3 volunteer days/year;
- 4 wellness days ("GC Fridays").
- Culture & Values – Alignment with purpose creates our unique GC magic (integrity, humility, passion).
Life at GoCardless: Our Values in Practice
We’re defined by our five core values:
- Start with Why – Every project aligns with our mission.
- Act with Integrity – Transparency drives all decisions.
- Go Getting It – We pursue excellence with humility and care.
At the heart of these: community, inclusion, and impact.
Diversity & Inclusion Data (as of April 2025)
Global Team: 806 employees (88% voluntarily disclose data)
- Geographic Split:
- 524 based in the UK (65%);
- 163 in Latvia;
- 119 across 7+ countries.
- Diversity Metrics:
- Ethnic background: Asian, Black, Mixed, or Other – 25%
- Neurodivergent – 9%
- LGBTQIA+ – 9%
- Disabled – 1%
- Gender: Female – 45% | Male – 55%
- Average age – 33
GoCardless actively fosters inclusivity—learn more about our Employee Resource Groups here.
Sustainability
We’re committed to lessening our environmental footprint. Explore our sustainability goals in the action plan.
Curious about what life here is like? Join conversations straight from our team’s channels: 📌 Twitter, 📷 Instagram, 🔗 LinkedIn
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