Kraken
Senior Product Marketing Manager
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Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy.
We create the technology that redefines utilities and unlocks a new energy system of the future. By optimising renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience, our operating system is transforming the industry worldwide.
It’s an incredibly exciting time to work in energy. Join us on our mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.
🏡 Where you'll fit in
Why this role matters
This role will focus on Kraken Distribution, our newest and fast-growing product line. We are looking for someone to help us grow Kraken Distribution's footprint by driving awareness, and figuring out product-market fit and the right go-to-market approach.
About the role
Kraken Distribution is serving distribution network operators as they navigate the next phase of the energy transition. As networks face growing grid congestion, two-way energy flows, an increasing number of distributed energy resources (e.g., solar PVs, EVs, batteries) and much greater data complexity, Kraken Distribution helps utilities modernise how they plan, operate, and evolve their networks - enabling smarter, more flexible, and more customer-centric grids.
🚀 What you’ll own
Product Strategy & Commercialisation:
- Help figure out product-market fit for Distribution across target markets
- Identify market opportunities and customer needs to influence product strategy and monetisation for Distribution
- Develop positioning and messaging for European markets
- Help drive adoption of Distribution
- Drive analyst engagement and help communicate our product vision and market differentiation
- Develop thought leadership and customer-facing content that builds awareness and credibility in the market
- Partner with Sales to develop the pipeline
- Work closely with the marketing team on ABM programs and event messaging
- Be the voice of the market
- Build a strong understanding of customer needs, market trends and competitors
- Bring customer insights into product and go-to-market discussions
- Help ensure that commercial decisions are grounded in customer and market evidence
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🧠 What you bring to the party
- 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management or Management Consulting.
- Experience defining go-to-market strategies for enterprise software or technology products.
- Strong strategic thinking and comfort working with ambiguity.
- The ability to turn market insight into practical product and commercial recommendations.
⭐️ Bonus points
- Knowledge of European languages
- Experience in utilities
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle to learn more about our teams and culture.
Are you ready for a career with us? We want to ensure you have the right tools and environment to unleash your potential. If you have any accommodation requests, please contact us at inclusion@kraken.tech. We’ll do our best to tailor the experience to your needs so you can feel comfortable, confident and be at your best!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we’re looking for! At Kraken, we're creating a team of genuine, honest, empathetic people. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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Please note that, in line with our current recruitment policy, we are unable to offer visa sponsorship for this position; applicants must have the right to work in the country that they're applying to, at the time of application.*
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