Bruin
Senior Product Marketing Manager
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Senior Product Marketing Manager
We are partnering with a highly regarded investment management business seeking a Senior Product Marketing Manager to play a pivotal role in shaping product narratives, driving content strategy, and supporting commercial growth across institutional and wholesale channels. This is a senior position offering significant exposure to investment, sales, product, and leadership teams.
The Opportunity
As Senior Product Marketing Manager, you will lead the development of product marketing strategy and content across a broad range of investment capabilities. You will be responsible for creating differentiated positioning, producing high-quality sales enablement materials, overseeing the RFP process, and driving a compelling editorial content programme that supports fundraising, client engagement, and brand awareness.
This role offers the opportunity to have a direct impact on the firm's commercial success while working closely with senior stakeholders across marketing, investments, sales, and product teams.
Key Responsibilities
- Develop clear and differentiated product messaging and positioning for investment strategies aimed at institutional and wholesale audiences.
- Own and maintain messaging architecture across sales materials, campaigns, digital channels, client communications, and RFP responses.
- Create and manage a suite of high-quality sales enablement materials, including presentations, brochures, client communications, web content, and marketing collateral.
- Lead the firm's RFP function, ensuring accurate, high-quality, and timely responses while driving best practice and technology adoption.
- Partner with investment and sales teams to build and deliver an engaging editorial and content calendar.
- Conduct market intelligence and competitor analysis to identify opportunities and strengthen product positioning.
- Oversee content governance and regulatory compliance across all product marketing communications.
- Lead and mentor team members, setting priorities, and ensuring consistently high standards of delivery.
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About You
To be successful in this role, you will have:
- Extensive experience within product marketing, investment marketing, or a related discipline within asset management.
- Line management experience.
- Strong knowledge of pooled funds and investment strategies across institutional and wholesale markets.
- Experience developing product marketing campaigns and collateral that support fundraising and client retention objectives.
- Exceptional writing and communication skills, with the ability to simplify complex investment concepts for different audiences.
- A proven ability to influence senior stakeholders and manage cross-functional projects.
- Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- A commercial mindset, using data, insights, and market intelligence to drive decision-making.
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What's on Offer?
- The opportunity to join a respected investment management business with a strong market reputation.
- High visibility across senior leadership, investment, and commercial teams.
- A broad, strategic role with ownership of product marketing, content, and client communications.
- Competitive compensation package and excellent long-term career prospects.
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