Payhawk
Product Marketing Manager
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Product Marketing Manager – Payhawk
Company Mission
Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London, its future-facing technology combines company cards, reimbursable expenses, and accounts payable into a single platform, enabling finance teams to control and automate company spending at scale.
Our customer base includes fast-growing and mature multinational companies in 32 countries, such as LuxAir and Wagestream. With offices in New York, London, Berlin, Munich, Barcelona, Paris, Amsterdam, Vilnius, and Sofia, Payhawk is backed by renowned investors including Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures, and Eleven Ventures.
Our Values
We embrace:
- Flat hierarchies
- Ownership and responsibility
- Open feedback and constructive critique
- Diversity and inclusion in all areas of work
- Work-life balance, continuous learning, and empowered teams
- Environmental and social impact initiatives
We believe the future of fintech is more than just money, and we’re on a mission to revolutionise the world of payments.
About the Role
We’re looking for a Product Marketing Manager to lead strategic GTM (go-to-market) efforts within one of our global, cross-functional Pods. Reporting to the Director of Product Marketing, you’ll drive commercial growth by shaping product-led brand strategies and collaborating closely with product leadership and marketing teams.
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Key Requirements
- Data-driven, collaborative, detail-oriented mindset
- Passion for commercial and technical SaaS (especially high-growth startups)
- Exceptional ability to synthesise market insights for winning messaging and strategies
Key Responsibilities
- Buyer auditor: Become the central hub for our product knowledge, and the go-to expert on our buying audience (customers, personas, competitive landscape)
- Market research: Define and track competitor strengths/weaknesses, target audience pain points, and tech ecosystem trends
- Strategic messaging: Drive clearly articulated product positioning, value propositions, and messaging, ensuring consistent alignment across Sales & Marketing
- Co-author campaigns: Partner with Marketing & Sales Enablement to create impactful content and campaigns (whitepapers, web pages, ROI calculators, presentations)
- Roadmap alignment: Collaborate with Product teams to define strategic direction based on market and sales insights
- Design Sprint leadership: Facilitate -create customer-centric GTM strategy for new feature launches
- Competitive enablement: Lead consistent sales & product training on competitive positioning
- Lift KPIs: Track and optimize win rate, deal velocity, pipeline, adoption, and expansion
- Cross-team liaison: Serve as a bridge between Product & Commercial teams, ensuring shared understanding and alignment
- Launch operations: Oversee goals, strategy, and execution for new products and feature launches
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Qualifications
Experience:
- At least 2+ years in B2B Product Marketing (or equivalent)
- SaaS & high-growth startup experience preferred
Skills & Attributes:
- Exceptional storytelling and content creation (e.g., whitepapers, web content, ROI tools, presentations)
- Advanced AI tools proficiency: Content generation, messaging optimisation, and market intelligence
- Analytical, customer-centric decision-making
- Humble but ambitious, eager to drive impact
Company Benefits
- Flexible working hours
- 30 paid holiday days
- Payhawk Company Card
- Monthly travel allowance
- Comprehensive health insurance
- Corporate Fitness Memberships
- Competitive salary & bonus
- Regular team events
- Office Exchange Program (visit London, Paris, Berlin, Barcelona or Sofia)
- Supports equal employment & diversity initiatives
Note: Visa sponsorship not available. Candidates must have documented work eligibility for the country of application.
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