TeamViewer Germany GmbH
Senior Product Marketing Manager
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TeamViewer provides a leading Digital Workplace platform that connects people with technology—enabling, improving and automating digital processes to make work work better. Our software solutions harness the power of AI and shape the future of digitalization.
We believe that our diverse teams and strong company culture are key to the success of our products and technologies, that hundreds of millions of users around the world and around 645,000 customers across all industries rely on. With more than 1,900 employees worldwide, we celebrate the unique perspectives and talents that each individual brings to the table and foster a dynamic work environment where new ideas thrive. Are you ready to join our team and make an impact?
Responsibilities
You will be the subject matter expert and customer champion for your product domain, bringing TeamViewer’s story to life in high-impact ways through content and messaging. Your contributions to positioning and messaging, competitive analysis, product launch management, GTM strategy, sales enablement, and customer/segment insights will help to drive customer acquisition, growth and retention.
This role will be a GTM Partner for Product Managers, ensuring our products are widely understood within the organization and most importantly are understood and valued by our customers. Your market and customer insights will feed roadmap discussions and make the customer use-cases clear from the outset.
- Customer Focus: Partner with the product management team to champion the customer’s voice from strategic decision making to tactical activities
- Market Research & Analysis: Conduct market and customer research to refine our target markets, segments and personas. Turn those data points into actionable insights that the rest of the organization can get behind
- Positioning and messaging: Define the strategic positioning for our products, develop the value propositions and the master messaging for which all other assets derive
- Marketing Content and Communications: Create and contribute to high-value audience-centric multi-channel content like blogs, presentation decks, demos, whitepapers, webcasts/videos, and marketing campaign assets. Able to brief and ideate with content and campaign teams to deliver high impact internal/external content
- Product launch management: Manage the launch framework for product releases, from asset identification, creation and campaign recommendations to delivering sales enablement toolkits, including product demos, pitch decks and competitive battlecards
- GTM Planning: Define segmentation and personas using data driven customer insights and drive go-to-market planning and execution (messaging, positioning, differentiators, benefits, collateral, tools, training, etc)
- Cross departmental Collaboration: Lead quality conversations which develop consistency across product design, language and messaging, with an unwavering focus on the customers
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Requirements
- 5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company
- Experience marketing IT SaaS solutions with a working knowledge of remote management and endpoint management
- A natural story-teller with the proven ability to synthesise complex concepts, acting as champion for your products and customers both internally and externally
- Able to pivot seamlessly between developing positioning and messaging frameworks, compiling go-to-market plans, to delivering Sales enablement presentations
- Strong interpersonal skills with the ability to interact and influence effectively across departments, particularly Sales, Product and Marketing teams
- Experience leading cross departmental initiatives and managing marketing activities across regions
- Fluent in English with outstanding written, verbal, and presentation skills
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What we offer
- Onsite Onboarding in our HQ office for an optimal start
- Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews
- Premiums for the private pension plan (BAV) up to the maximum amount are topped up by TeamViewer
- Public transport friendly offices
- Option to lease an e-bike (Germany only)
- Special terms for local gyms
- Access to Corporate Benefits platform with many discounts
- Regular Team events and company-wide celebrations
- Open door policy, no dress code rules, frequent all Hands and Leadership Lunches
- Hybrid and Flexible work time with up to 50% home office
- Work From Abroad Program allowing up to 40 days of work outside your contracting country
We celebrate diversity as one of core values, join and drive one of the c-a-r-e initiatives together with us!
TeamViewer is an equal opportunities employer and is committed to building an inclusive culture where everyone feels welcome and supported. We C-A-R-E and understand that our diverse, values-driven culture makes us stronger. As we continue to grow as a company, we also focus on enabling our employees to grow both personally and professionally. We are proud to have an open and embracing workplace environment that will empower you to be your best no matter your gender, civil or family status, sexual orientation, religion, age, disability, education level, or race.
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