Job Opportunity: Senior Marketing Manager

Our esteemed client, a leader in its industry, is seeking exceptional talent to join their dynamic team. Partnered with Aquent, we are dedicated to connecting top professionals with roles that drive significant impact and foster growth.

Are you a strategic marketing leader ready to make a profound impact on large-scale operational initiatives across diverse markets? We are seeking a visionary Senior Marketing Manager to spearhead complex marketing programs, driving critical talent acquisition efforts for our client’s core operations. This is an unparalleled opportunity to define strategy, execute with precision, and influence outcomes that directly enable the seamless functioning of vast logistical networks. You will own end-to-end marketing readiness, develop robust activation frameworks, and implement quality initiatives that directly impact the ability to staff operations at scale.

What You’ll Do

• Own end-to-end marketing readiness for major platform migrations and product launches across various markets, including stakeholder alignment, monitoring frameworks, go-live coordination, and hypercare.
• Define and operate marketing activation logic that translates operational risk signals (e.g., fill rate projections, daily targets) into responsive marketing actions with clear triggers, escalation paths, and deactivation criteria.
• Build and maintain comprehensive marketing measurement frameworks, including efficiency metrics (marketing cost per hire), quality metrics (usable application ratios), and channel-level performance tracking.
• Author risk assessments and strategic narratives for senior leadership, providing data-backed analysis that informs investment decisions and technology team requirements.
• Lead cross-functional workshops and discovery sessions to align marketing, operations, risk management, and field teams toward shared outcomes.
• Manage the full lifecycle of complex marketing initiatives, from defining strategy and negotiating resources to influencing partner team roadmaps and making trade-offs between short-term needs and long-term sustainability.
• Develop and maintain pacing models and activation Standard Operating Procedures (SOPs) that enable data-driven budget allocation and standardized ways of working across markets.
• Identify and implement process improvements, automating manual workflows, shifting activation timelines earlier, and holding partner teams accountable for delivery.
• Monitor marketing performance across markets, reviewing daily/weekly reports, identifying metric breaches, and triggering activation or escalation as needed.
• Make activation decisions using RAG (Red/Amber/Green) classification logic based on projected fill rates and daily hiring targets.
• Maintain and update pacing sheets using channel analytics, application data, and day-of-week distribution models.
• Collaborate with operations, risk management, and analytics stakeholders across markets, representing marketing in cross-functional forums.
• Present data-driven recommendations to senior stakeholders, translating complex funnel data into clear narratives.
• Manage regular reporting cadences and proactively surface insights that influence strategy.
• Coordinate with performance marketing, agency management, and creative teams on campaign execution aligned to activation logic.
• Support new market readiness activities, adapting existing frameworks and templates for expansion markets.