44pixels
Senior Product Marketing Manager
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Clara
We’re building Clara, an AI platform designed specifically for home-service small businesses (1–5 employees, starting with HVAC, Plumbing, and Electrical). More than 2,000 businesses use Clara today, handling over 10,000 daily calls. Today, Clara manages customer conversations; our broader ambition is to build an AI workforce that takes administrative and growth tasks off the shoulders of millions of small business owners.
We are Hiring: Senior Product Marketing Manager
We are hiring our first Senior Product Marketing Manager, a strategic, hands-on individual contributor reporting directly to the Co-Founder & CMO. At Clara, Product Marketing is a product-market-fit discipline. You will sit at the center of our continuous learning loop:
Understand market → Form hypothesis → Build → Go to market → Observe → Learn → Repeat.
What You’ll Do
- Build Market Understanding: Lead market research, competitive analysis, and customer interviews to understand who needs Clara most, what creates trust/hesitation around AI, and what drives activation, retention, and willingness to pay.
- Own Segmentation, Positioning & Messaging: Define Clara’s category narrative, value propositions, messaging hierarchy, and differentiation to help the right customers instantly recognize that Clara is built for them.
- Influence What We Build: Partner with Product, Design, User Research, and Data to bring customer evidence into roadmap discussions and connect customer problem → product hypothesis → proposition → measurable outcome.
- Turn Hypotheses into Experiments: Collaborate with Growth and Creative to test new segments, messaging, onboarding flows, pricing models, and channels. Own the insight, proposition brief, and success criteria.
- Shape How Products Go to Market: Lead product-led growth (PLG) launch strategies across organic, paid, social, and partnership channels, tracking post-launch learning to continuously improve performance.
- Help Shape the Commercial Model: Research willingness to pay and execute pricing, packaging, and tiering experiments grounded in real customer behavior rather than SaaS conventions.
- Work AI-Native: Supervise and collaborate with autonomous AI agents across research, analytics, SEO, and experimentation—freeing you to focus on strategy, judgment, and deep customer understanding.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Who We’re Looking For
- Proven track record using customer research, market evidence, and data to shape product positioning with clear impact on activation, conversion, or retention.
- Deep experience in self-serve SMB or product-led growth (PLG) models. Background with micro-businesses, skilled trades, or AI-native products is a strong plus.
- Ability to move fluidly between strategy and execution: building market points of view, designing tests, and analyzing direct execution.
- Strong communicator comfortable establishing a function without a playbook and challenging leadership with evidence-backed insights.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
What Success Looks Like
In your early months, you will establish a clear view of our highest-value customers and sharpen Clara’s positioning. Over time, success means faster, higher-quality experiments, launch strategies tied to measurable user behavior, evidence-based pricing models, and serving as the internal expert on customer priorities.
What We Offer
- The opportunity to establish the PMM function at a venture-backed startup serving 2,000+ businesses.
- Direct collaboration with Clara’s founders and core cross-functional teams.
- Competitive salary, equity package, health plan, and dedicated learning investment.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location