Intergral
Senior Product Marketing Manager / GTM Lead – Observability
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Location: Remote (United Kingdom)
Salary: £80,000 - £100,000 DOE
Contract: Full-time, 40 hours per week
Reports to: CEO
You must already have the right to work in the UK, as we're unable to sponsor visas for this role.
We are primarily recruiting in the UK. However, we are open to exceptional candidates elsewhere in Europe where a suitable employment arrangement can be established.
The opportunity
OpsPilot is an AI-led observability platform helping engineering and operations teams move from monitoring data to evidence-backed operational understanding - so they can investigate problems faster and act with greater confidence.
Intergral has more than 20 years of experience in application performance and observability, with an established customer base built around FusionReactor. OpsPilot is now expanding beyond its historic Java and ColdFusion roots into the wider observability market, supporting OpenTelemetry-based metrics, logs and traces.
At the heart of OpsPilot is Coworker, an AI operations capability that continuously investigates telemetry, identifies situations that need attention and provides evidence-backed findings and recommended next steps.
We have the technology, established customers and deep observability expertise. Our next challenge is commercial: to discover, prove and scale a differentiated position for OpsPilot in the wider observability market.
We are looking for a Senior Product Marketing Manager / GTM Lead – Observability to play a central role in making that happen.
This is a hands-on senior role for someone who can understand a technically sophisticated product, get close to customers and technical buyers, develop strong market insight and translate that understanding into positioning, messaging and measurable commercial demand.
What you'll own
- Own and continuously refine our ICP, positioning and messaging for OpsPilot.
- Develop a deep understanding of buyers across SRE, Platform Engineering, DevOps, Infrastructure and IT Operations.
- Talk directly with customers and prospects to understand their problems, buying triggers, objections, alternatives and use cases and turn those insights into GTM decisions.
- Translate sophisticated technical capabilities into clear customer value and differentiated market messages.
- Own competitive positioning across the observability market.
- Help determine where OpsPilot can genuinely differentiate and win.
- Define campaign themes, product launches, use cases and commercial content priorities.
- Ensure website, campaign, trial and sales messaging tell a consistent and compelling story.
- Turn customer experience into proof points, case studies and sales enablement.
- Work closely with our CEO, Customer Success, content and engineering teams.
- Use data and attribution to understand which audiences, messages and channels generate qualified trials, opportunities and pipeline.
- Help us build a repeatable GTM system and progressively develop strong internal ownership of it.
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What we're looking for
- Strong product marketing or GTM experience in B2B SaaS.
- Experience marketing technically complex products to technical audiences.
- Strong practical experience with positioning, messaging, ICP development and competitive analysis.
- Comfortable interviewing customers and prospects and extracting genuine market insight.
- Able to work credibly with product and engineering teams.
- Commercially minded - you care about qualified demand, opportunities, pipeline and conversion, not simply marketing activity.
- Hands-on and comfortable operating in a smaller technology company without a large marketing department.
- Curious, analytical and evidence-led. You should be comfortable challenging assumptions - including ours.
- Strong judgement in using AI for research and content without producing generic AI-generated material.
Domain experience
Direct experience in observability, APM, DevOps or SRE would be particularly valuable.
We are also interested in strong candidates from adjacent technical markets including developer tooling, cloud infrastructure, Kubernetes, cybersecurity, infrastructure SaaS and data/platform engineering.
Experience with technologies or ecosystems such as OpenTelemetry, Prometheus, Grafana, Datadog, Dynatrace, New Relic, Splunk, Kubernetes or the major cloud platforms would be useful.
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What success looks like
During your first six months, we expect you to help us:
- Validate and refine the strongest ICPs for OpsPilot.
- Establish clear, differentiated and evidence-backed positioning.
- Identify the buyer problems and messages that generate the strongest response.
- Improve progression from discovery through trial and into commercial opportunity.
- Build stronger customer proof and sales evidence.
- Identify acquisition approaches capable of generating repeatable, economically viable demand.
- Develop increasing internal ownership of the GTM system.
Ultimately, success means helping us prove that OpsPilot can generate repeatable net-new demand, pipeline and customers in the wider observability market.
What We Offer
- The opportunity to help shape how Intergral goes to market at a pivotal stage of the company's evolution.
- A genuinely influential role reporting directly to the CEO.
- Direct access to customers, product leadership and engineering.
- The opportunity to shape the positioning and GTM strategy of a technically sophisticated product rather than simply execute an established marketing plan.
- An established technology business with more than 20 years of observability expertise and an existing customer base.
- A small, experienced team where good ideas can be acted on quickly.
- Fully remote working within the UK and flexible working hours.
- AI integrated into our day-to-day workflows.
- Minimal bureaucracy and significant ownership of outcomes.
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