Publicis Groupe Holdings B.V
Senior Product Marketing Manager - AI
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Publicis Media – Product Marketing Manager (OneSuiteAI)
About Publicis Media
Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith, alongside global initiatives like PMX, PMCI, and access to integrated technologies from CJ, Epsilon, and Influential. Part of Publicis Groupe, we deliver digital-first, data-driven global solutions for clients in a platform-centric world—operating in over 100 countries and employing 23,000+ worldwide.
Overview
The Product Marketing Manager is an individual contributor role requiring a blend of strategic vision and executive-level execution. You’ll shape the go-to-market narrative for OneSuiteAI, own cross-regional positioning, and lead initiatives that drive enterprise adoption, seller confidence, and competitive wins.
Key Differentiators:
- Unparalleled opportunity to build and scale AI-native marketing systems, streamlining insights and outputs globally.
- Direct collaboration with Product, Sales, Global Capabilities, and regional teams.
- Accountability for phenomenal outcomes, including adoption rates, seller enablement, and competitive achievement.
Responsibilities
Global Strategy & Positioning
- Own and evolve the global positioning narrative for OneSuiteAI, grounded in ongoing competitive and platform/martech market analysis.
- Ensure the value proposition resonates across agency and advertiser buyers, distinguishing itself from Peers in performance marketing technology.
Sales & Marketing Asset Creation
- Develop high-impact assets for real-time sales engagement:
- Pitch decks and one-pagers
- Competitive battlecards
- Demo scripts and FAQ frameworks
- Win/loss post-mortems
- RFP blueprints
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Go-to-Market Leadership
- Partner with Product & Product Operations to orchestrate GTM launch for new capabilities, platform expansions, and market introductions.
- Embed OneSuiteAI within Publicis Media’s larger ecosystem (Performics, Starcom, Zenith), proving its unique value to enterprise enterprise buyers.
Collateral Management
- Maintain a centralised, living library of OneSuiteAI materials, ensuring global/local teams leverage consistent messaging.
Launch Cadence & Adoption
- Define and execute ** launch frameworks**, post-launch review cycles, and key performance indicators (KPIs).
- Drive adoption metrics and pipeline influence, directly improving identify and nurturing deal agreements |
AI Native Execution
- Design and operate AI-native production systems to enable scalable, high-quality research and content creation across markets, using workflows such as:
- Prompt engineering & design
- Context frameworks to guide creativity
- Agent orchestration (automated product testing/workflows)
- Output evaluation and governance
Requirements
Experience & Expertise
- Minimum of 3+ years in product marketing, with specific exposure to martech, adtech, or performance marketing technology—including engagement with agency and advertiser stakeholders.
- Proven hands-on proficiency in producing clear, persuasive narrative assets that senior sales teams actively use in closing large deals.
- Strong technical aptitude across modern AI and advertising ecosystems, including:
- Agentic architectures
- Data flow optimisation
- Integrated platform orchestration models
Scientific Method & Competitive Edge
- Rigor in owning customer discovery, win/loss analysis, and competitive research to refine positioning and messaging.
- Fluency with AI-native workflows, including prompt collaboration parameters, input sourcing logic, and content evaluation frameworks.
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Stakeholder Management & Adaptability
- Experience operating in complex, matrixed organisations, influencing stakeholders without direct reporting authority.
- navigate rapid evolution in product development, messaging, and GTM adaptations.
Additional Information
Publicis Media fosters a dynamic environment and offers a ** robust benefits package**. Key highlights upon joining include:
- Core benefits: Pension, Life Assurance, Private Medical cover.
- Extended policies: Reflection Days, Parental Leave, Global Mobility benefits (compensation-inclusive).
- See full responsiveness details on Publicis’s Career Page.
Over 90% of time is expected in-office or per our clients’ schedules.
Our Commitment to Inclusion
Publicis Media values diversity and equity. We abide by equal opportunity principles, actively encouraging applications from candidates across all protected characteristics:
🌍 Race, ethnicity, nationality 🌈 Disability, neurodiversity, sensory differences 🧠 Age & neurodivergence 🏼 Gender, sexual orientation, intersectional identities
We believe everyone deserves opportunity. If requests may aid accessibility—whether related to disability, neurodivergence, or other needs—please disclose these during the application process.
Culture & Values
Guided by Publicis Groupe’s commitment, we strive to build an environment where empathy, accountability, and a hunger for change define our collective success. Our culture thrives on:
- Active Listening
- Mentorship (“Uplift”—helping each other succeed)
- Responsibility (intentionally acting on impact)
- Inclusion (being seen and valued)✨
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