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Senior Product Marketing Manager
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Posted via SalaryGuide — the career platform built for marketers.
Bitrise is hiring a Senior Product Marketing Manager to own go-to-market strategy and execution for a core area of its Mobile DevOps Platform. This UK-remote role lists compensation of £70,000-£90,000 and calls for 5+ years of product marketing experience with developer tools.
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Role Snapshot
- Original title: Senior Product Marketing Manager
- Company: Bitrise
- Location: United Kingdom
- Workplace type: Remote within the United Kingdom
- Compensation: £70,000-£90,000
- Experience: 5+ years in product marketing for developer tools
Company Overview
Bitrise is a continuous integration and delivery platform built for mobile app developers. It streamlines, automates, and optimizes recurring mobile development processes to help teams build and operate better mobile apps.
Founded in 2015 and a graduate of Y Combinator, Bitrise supports tens of thousands of developers. Teams including Tripadvisor, Shopify, Get Your Guide, and GoDaddy use the platform.
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About the Role
You will develop, execute, and refine the go-to-market strategy for a core area of the Bitrise Mobile DevOps Platform. Working across Product, Marketing, Sales, and Customer Success, you will lead launches, shape positioning and messaging, generate pipeline, and build sales enablement across direct and self-serve customer journeys.
Responsibilities
- Own end-to-end go-to-market strategy and execution for a focused set of products.
- Plan and execute product and feature launches with cross-functional teams.
- Run cross-sell campaigns for existing customers.
- Improve onboarding, activation, and conversion from free to paid.
- Run product-led growth and top-of-funnel experiments to identify new growth opportunities.
- Develop sales enablement for direct and self-serve channels.
- Support pipeline generation at developer events and conferences.
- Conduct competitive analysis and deliver market insights that inform go-to-market strategy.
Qualifications
- 5+ years of product marketing experience for developer tools.
- Strong understanding of marketing complex technical products to technical buyers.
- Proven experience with ICP development, competitive intelligence, go-to-market planning, and launches.
- Understanding of mobile app development tools and processes.
- Track record of launching products and features with measurable outcomes.
- Comfortable engaging with engineers and establishing technical credibility.
- Experience with self-serve or product-led growth motions for developer products.
- Experience using product analytics, user interviews, web analytics, and campaign data to generate insights.
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Experience with lifecycle marketing campaigns that move users through a self-serve funnel is required. A technical background and familiarity with CI/CD, build systems, Mobile DevOps, Gradle, Bazel, Xcode, or React Native would be particularly valuable.
Compensation and Benefits
- Compensation: £70,000-£90,000
- Competitive stock options package
- Private medical insurance and life assurance
- Remote working environment with opportunities for in-person collaboration
- Opportunity to learn about app development
- Financially stable, growing company with an expanding global customer base
- Global customer portfolio
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