IG Group
Senior Product Marketing Manager
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Senior Product Marketing Manager
Reports to: Head of Brand & Product Marketing
Direct reports: 1
Location: London, UK (Hybrid, 3 days p/week in office)
About the Role
IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions – built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.
The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.
Join us at IG – the future gets built here.
Your Team
This role reports into the Head of Brand & Product Marketing and works equally closely with the Product function and the wider Marketing team — Brand, Performance, Content, Creative and CRM — to ensure product and marketing move in step. You'll be the connective layer between Product Managers building the roadmap and Marketing teams executing campaigns, translating product context into marketing plans and ensuring campaign delivery reflects what's actually being built and shipped across EME markets.
Your role in the Team’s Success:
IG Consumer is looking for a Senior Product Marketing Manager to close the gap between what we build and how it lands with clients across UK, Europe and the Middle East (EME). As product launches and features become more complex, this role will bring an added layer of go-to-market strategy, and closer coordination across Product and Marketing to help campaigns land with even more impact. This role sits at the intersection of both, owning proposition messaging, go-to-market strategy for new releases while coordinating the campaigns that bring them to life across the region.
What You’ll Do:
Product marketing & go-to-market
- Own go-to-market strategy and messaging for product launches and feature releases, translating product capability into clear, compelling value propositions for clients across EME markets.
- Partner with Product Managers to understand the roadmap early, ensuring marketing has the lead time and context needed to plan effective launches.
- Partner with Compliance and Commercial teams to understand regulatory requirements and pricing strategy early, ensuring go-to-market plans are shaped by both from the outset.
- Develop positioning and messaging frameworks that flex across different audience segments while staying consistent with IG's brand voice.
- Act as the voice of the customer back into Product, feeding market and campaign performance insight into roadmap and prioritisation conversations.
- Manage and develop a direct report, providing coaching and clear objectives to support their growth within the team.
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Campaign coordination & delivery
- Plan and coordinate end-to-end campaign delivery for product marketing initiatives, briefing in creative, CRM, and performance marketing teams and managing timelines across stakeholders.
- Coordinate cross-functional campaign delivery across Brand, Performance, and CRM, ensuring product marketing initiatives launch on time and in full.
- Track and report on campaign and launch performance, using data to refine messaging and approach for future launches.
- Manage competing priorities and timelines across multiple concurrent product launches and campaigns.
What You'll Need:
Essential
- Significant experience in product marketing, with a track record of leading go-to-market for product launches in a consumer-facing business.
- Demonstrated experience coordinating campaign delivery across cross-functional teams (creative, CRM, performance marketing).
- Strong stakeholder management skills, with the ability to work effectively with both Product and Marketing teams and translate between the two.
- Experience managing or mentoring a direct report, with a track record of supporting their development.
- Excellent written and verbal communication skills, with the ability to craft clear positioning and messaging for varied audiences.
- Experience working across multiple markets or regions, with an understanding of how go-to-market approaches need to flex by market.
- Strong organisational skills and the ability to manage multiple concurrent launches and campaigns to deadline.
- Comfort using data and performance insight to inform and refine marketing decisions.
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Desirable
- Experience in financial services, fintech, or another regulated industry.
- Familiarity with trading, investing, or other complex financial products.
- Experience of integrating AI in Workflows or an interest in learning how to do so.
- Experience working in a matrixed, multi-market marketing organisation.
- A European language.
Perks
- Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
- Competitive salary
- Flexible Benefits Package on top of your salary (12%)
- Private medical cover for you and your family
- Life insurance
- Contribution to gym memberships
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
- The option to buy or sell holiday days.
- Unlimited access to the LinkedIn Learning Platform
- A comprehensive global and local onboarding process
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
- Enhanced primary (maternity), secondary (paternity), and shared parental pay and leave, as well as a range of support and benefits for parents
- Option to participate and create ESG initiatives based on IG Brighter Future Fund
Learn more about the Perks here!
Number of Openings
1
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