Servers.com
Senior Product Marketing Manager (Specialty Cloud)
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Who We Are
Servers.com, powered by Nexcess, delivers specialised Infrastructure as a Service solutions for organisations where performance, scalability, and reliable execution are essential. As part of Nexcess, Servers.com contributes deep infrastructure expertise to a broader cloud technology organization serving businesses worldwide.
Our platform provides compute, storage, and networking services across the US, Europe, and Asia, with access to premium server hosting solutions in more than 26 data centres globally. We support leading enterprises and high-growth companies across industries including Big Data, AdTech, FinTech, Gaming, iGaming, Blockchain, and Streaming.
Overview
Today’s buyers are not simply searching for “cloud.” They are seeking a strategic partner that understands compliance, guarantees performance, and delivers deeply managed infrastructure expertise. As organisations increasingly demand specialised, business-critical environments, we are seeking a Senior Manager, Product Marketing to shape how the market understands, adopts, and values our Specialty Cloud solutions.
In this role, you will lead product messaging, positioning, and go-to-market strategy for our Specialty Cloud portfolio. You will partner closely with Product, Sales, and Executive Leadership to translate complex technical capabilities into compelling business value while ensuring consistent, impactful messaging across every customer touchpoint.
This role also includes leadership responsibility for developing and managing a high-performing Product Marketing team focused on driving commercial impact, organisational alignment, and market differentiation.
Responsibilities
- Own messaging, positioning, and go-to-market strategy for the Specialty Cloud portfolio.
- Translate technical capabilities into clear business value propositions for enterprise buyers and executive stakeholders.
- Develop buyer personas, competitive positioning, sales enablement materials, and customer-facing messaging.
- Partner cross-functionally with Product, Sales, Demand Generation, Customer Success, and Revenue Operations teams to support launches, campaigns, and revenue initiatives.
- Lead go-to-market execution for new products and features, including launch planning, enablement, and commercialisation readiness.
- Drive customer research, market analysis, and Win/Loss programs to inform positioning, roadmap priorities, and competitive strategy.
- Build scalable sales enablement programs, including training, objection handling, and competitive intelligence resources.
- Monitor market trends, emerging technologies, and competitor activity to identify opportunities for differentiation and growth.
- Support pricing, packaging, analyst relations, thought leadership, and customer advocacy initiatives.
- Represent the company at industry events, webinars, and customer engagements as a product marketing leader and subject matter expert.
- Lead, mentor, and develop a high-performing Product Marketing team through coaching, goal setting, performance management, and career development planning.
- Establish team priorities, manage resources, and build scalable processes that improve execution and organisational alignment.
- Partner with executive leadership on organisational planning, talent development, and long-term marketing strategy.
- Perform other duties as assigned.
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The above list of duties is not exhaustive. You will be expected to perform different tasks as necessitated by the Marketing team.
Requirements
- 7+ years of Product Marketing experience within B2B Infrastructure, Cloud, Hosting, Managed Services, or Enterprise SaaS environments.
- Prior experience leading or mentoring Product Marketing professionals and cross-functional initiatives.
- Strong understanding of infrastructure technologies such as Bare Metal, Kubernetes, virtualisation, cloud platforms, and managed hosting.
- Proven experience supporting Sales-Led Go-to-Market (GTM) motions and revenue-focused organisations.
- Demonstrated success developing positioning, enablement programs, and customer-centric messaging that drives adoption and revenue impact.
- Strong financial and business acumen, including experience building ROI or TCO-based value messaging.
- Exceptional communication, storytelling, and presentation skills with the ability to simplify technical concepts for business audiences.
- Experience conducting customer interviews, Win/Loss analysis, and market research to shape strategy and positioning.
- Strong leadership, organisational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.
About You
- You have strong product marketing and go-to-market experience in a B2B technology environment, specially within fintech, blockchain, or similarly complex environment.
- You are curious about technical detail, and you have the ability to turn a complex platform into clear, useful, and engaging messaging.
- You are someone that enjoys hands-on and practical work, comfortable creating useful work rather than only setting the strategy.
- You are commercially minded who drives business growth by aligning strategic messaging and sales enablement support to accelerate pipeline velocity, improve conversion rates, and expand customer growth.
- You collaborate well across product, sales, marketing, and customer-facing teams.
- You are comfortable working in a fast-paced environment. Our speed and scalability are part of our business identity and rapid growth.
- You need to be able to act and think on your feet as well as embrace a level of uncertainty.
- You are curious about how AI is changing product marketing, including how teams enable sales, share internal knowledge, understand competitors, and show up in buyer research journeys.
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We Offer
- Private healthcare – Once probation period is passed (subject to BiK taxation).
- Embrace parenthood with 18 weeks generous paid leave after completion of 15 months’ ‘continuous service’.
- Pension contribution – 5% of the salary.
- 28 annual leave days plus all Bank Holidays on a pro-rata basis in each holiday year in England and Wales.
- 10 days working from anywhere in the world following completion of probationary period.
- Office Lunches – Deliveroo to the value of £14 each day.
- Mobile phone bill paid to the value of £80 (subject to BiK taxation).
- Casual dress code.
- Use of Apple MacBook Pro laptop – Mouse and Keyboard.
- AirPods Headset.
Disclaimer
SERVERSCOM UK LTD. reserves the right to modify, interpret, or apply this job description in a way that best supports the organisational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”.
“SERVERSCOM UK LTD. is committed to equality and diversity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships." Please click here to access our Equal Opportunities Policy.
Also, please review our candidate privacy notice in relation to the collection and processing of your personal data. Should you be unsuccessful in your application for the role you have applied for and would like for Servers.com to keep your details for any future roles for twelve (12) months, please let us know in writing.
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