Thinkproject
Senior Product Marketing Manager - with German skills (f/m/d)
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What do we do?
Our Mission
At Thinkproject, we are on a mission to digitise and transform the built environment. As Europe’s leading Built Asset Lifecycle Platform provider, we help construction, infrastructure, and energy organisations plan, deliver, and operate assets more efficiently, safely, and sustainably.
Our Values & Culture
We foster a culture that is insightful, straightforward, and relatable. We value curiosity about our customers, rigour around evidence, and the ability to turn technical complexity into clear, compelling narratives.
Joining Thinkproject means stepping into a collaborative, ambitious, and high-trust international environment where your ideas matter, your voice is heard, and your autonomy is respected.
What your day will look like
As a key member of our Global Product Marketing team, you will play a central role in shaping our global GTM strategy while taking secondary responsibility for driving product marketing impact across our Central (German-speaking) region.
We are looking for a consultative, data-driven strategist and master storyteller. You thrive when working independently but excel at bringing cross-functional partners along with you. You are comfortable challenging assumptions, pushing back constructively with evidence, and influencing senior stakeholders across the business, even without direct authority.
Key Responsibilities
- Global Strategy and Regional Execution: Drive core global PMM initiatives while tailoring positioning, messaging, and launches for high-impact performance in the Central market.
- Positioning and Storytelling: Translate complex platform capabilities into distinct, outcome-focused customer stories.
- Go-to-Market Leadership: Lead cross-functional launch plans for new features, major platform releases, and integrated cross-solution propositions.
- Commercial Activation: Partner closely with Sales, Customer Success, and partners to create high-impact enablement tools (playbooks, battlecards, decks, demo narratives) that win deals and boost adoption.
- Market Intelligence and Product Partnership: Act as the voice of the customer and competitor landscape. Feed data-driven market insights directly back to Product Management to shape the roadmap.
- Commercial Impact: Work with Demand Generation and Brand teams to build conversion-led campaigns, tracking performance against clear pipeline and growth metrics.
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What Success Looks Like
- Integrated Global/Regional Strategy: Launches and propositions land seamlessly globally and resonate deeply in the Central region.
- Commercial Confidence: Commercial teams communicate Thinkproject’s value clearly, consistently, and competitively.
- Measurable Growth: PMM initiatives contribute directly to pipeline creation, win rates, and platform adoption.
- Trusted Influence: Strategic decisions across functions are actively shaped by your market intelligence and persuasive storytelling.
What you need to bring to the role
- 6+ years of Product Marketing experience in B2B SaaS or complex tech.
- Language Proficiency: German (fluent / professional) and English (excellent written and verbal).
- Data-Driven & Consultative: Proven track record of using evidence and data to make decisions, test hypotheses, and back up strategic recommendations.
- Strong Storyteller & Presenter: Exceptional ability to translate complex technology into crisp, commercial narratives.
- Stakeholder Influence: High confidence in pushing back, aligning cross-functional teams (Product, Sales, Marketing), and driving momentum without authority.
- Modern Toolset: Hands-on experience applying AI tools into day-to-day PMM workflows.
- Autonomous & Proactive: Comfortable setting priorities, taking initiative, and executing with minimal supervision in a fast-paced environment
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Helpful Additional Experience
- Experience in AEC software, construction tech, energy, or asset-intensive industries.
- Knowledge of BIM, ISO 19650, or Common Data Environments (CDE).
- Experience in multi-product SaaS platform marketing.
What we offer
- Hybrid working
- Work from abroad
- Flexible working hours
- Thinkproject Academy
- Free English lessons
- Unlimited learning
- Headspace community access
- Women's Network
- Corporate volunteering
- Social events
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your Contact
Ulrike Ecke
Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
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