WildBrain
Senior Project Manager - Location Based Entertainment (LBE)
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Company Description
Location: 183 Eversholt Street, London NW1 1BU, UK
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Overview
WildBrain CPLG is a world-leading entertainment, sport, and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal, and accounting services.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.
About the Role
The Senior Project Manager (PM) will work directly with licensees, licensors, vendors, consultants, and internal stakeholders to oversee the creative development and execution of multiple Location-Based Entertainment (LBE), live event, performance, and other offline experiential projects, ensuring projects are delivered on brand, on schedule, and aligned with creative and commercial objectives.
The Senior PM will be responsible for managing project timelines, approvals, reporting, stakeholder coordination, and key delivery milestones across multiple projects and partners.
This role requires proven experience managing offline experiential projects, events, performances, attractions, exhibitions, immersive experiences, or other guest-facing physical experiences, strong project management capability, excellent communication skills, and the ability to manage complex experiential and IP-driven projects in a fast-paced international environment.
In addition to core project management responsibilities, the role will also support selected business development and account management activities, helping ensure continuity between commercial discussions and project execution.
Job Description
- Lead the creative development process for LBE projects, working closely with internal teams and external partners to meet business objectives.
- Develop and manage project plans with internal teams, third-party vendors, and licensees, setting clear goals, deliverables, budgets, timelines, and responsibilities.
- Manage licensing partnerships, ensuring compliance with brand standards, approval processes, project schedules, and key deliverables.
- Identify, assess, and mitigate project risks to ensure projects stay on brand, on time, and on budget.
- Maintain strong working relationships and facilitate clear communication with licensors, licensees, design partners, vendors, consultants, and internal stakeholders across multiple territories and time zones.
- Provide relevant feedback, reviews, and approvals for creative submissions across entertainment, marketing, merchandising, retail, operational, and guest experience workstreams.
- Assist in vendor prequalification, selection, and evaluation, making recommendations as needed.
- Track progress and provide regular updates on project activities, including managing design reviews with various vendors and coordinating stakeholder feedback and approvals.
- Oversee the development of project processes, including responsibility assignment matrices (RACI), timelines, budgets, approvals, and other key documentation.
- Support project delivery and launch readiness coordination across creative, operational, and partner workstreams where required.
- Review and track IP approval processes to ensure compliance with all creative and licensing guidelines.
- Conduct post-project assessments to evaluate creative, process, and goal achievement.
- Assist in preparing presentations, project summaries, meeting materials, and internal reporting documentation.
- Work collaboratively with regional licensing teams to align project activity with broader commercial objectives.
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Qualifications
- Bachelor’s degree and/or significant experience managing Location-Based Entertainment, themed entertainment, live events, performances, attractions, exhibitions, immersive experiences, hospitality, or other experiential projects, is essential.
- Demonstrable track record of delivering physical, guest-facing experiences from concept through launch, including coordination of multiple stakeholders, vendors, and operational teams.
- Qualification in project management or equivalent professional experience in project management, themed entertainment, experiential, architecture, design, production, or related fields.
- Proven expertise in coordinating projects through development, approvals, delivery, and launch phases within partner-facing or client-facing environments.
- Experience working across licensors, licensees, operators, vendors, consultants, and cross-functional internal teams.
- Strong understanding of IP brand standards, approval processes, and experiential project delivery.
- Strong stakeholder management and communication skills, with the ability to coordinate effectively across internal teams, licensors, partners, and external vendors.
- Commercially aware, organized, and detail-oriented, with the ability to manage multiple projects, timelines, and priorities simultaneously.
- Comfortable operating in fast-paced, international, and evolving project environments, with a proactive and solutions-oriented approach.
- Flexibility for international travel and the ability to work across multiple time zones and non-standard business hours as required.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and project management tools.
- Familiarity with design review processes, fit-out coordination, drawing review, or construction documentation is advantageous.
- Experience working with branded destinations, ticketed experiences, internationally licensed projects, or IP-led consumer experiences is preferred.
Additional Information
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
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We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain CPLG
WildBrain CPLG is a trusted licensing partner for leading brands worldwide, offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment, sport, corporate, and lifestyle sectors. With over 20 offices serving the UK, Europe, India, the Middle East, China, Asia Pacific, and the US, WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships, activations, creative, and business processes to celebrate and build brands.
At WildBrain CPLG, we believe that collaboration is about clarity, openness, and trust, and we are widely known for our no-nonsense, straightforward approach. WildBrain CPLG is part of WildBrain Ltd., a global leader in kids’ and family entertainment.
Please contact us or visit the WildBrain CPLG website for more information: www.cplg.com
About WildBrain
At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget, and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach, and consumer products. Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix, and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand!, and Finding Her Edge. The WildBrain Network, offering more than 1,000 channels across YouTube, FAST, and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide. Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
Attention: We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.
All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.
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