Phlo
Senior Proposition Manager
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Senior Proposition Manager - Glasgow
We're looking for a Senior Proposition Manager to join our Marketing team. This role owns the commercial proposition behind new product and service features from insight through to launch and beyond and will also play a pivotal role in how we shape and position our overall patient healthcare offering.
You'll take patient and market insight, shape it into a commercially sound proposition, build the go-to-market plan and lead it to launch. You will then continue to own the long-term commercial performance of each proposition once live, continuously optimising pricing, positioning and uptake as the service evolves.
You'll work closely with Product, Clinical and Commercial teams to make sure every proposition is deliverable within regulatory and clinical governance constraints as well as commercially attractive. This is a senior individual-contributor role with real ownership. You're not executing someone else's plan. You're building the proposition itself, repeatedly, as the service evolves.
The Job
On a day-to-day basis, you’ll be involved in the following:
Proposition design
- Translate patient and market insight into commercial structures patients actually want
- Define mechanics that support patient retention and long-term engagement across current and future propositions
- Work with Product and Clinical to ensure each proposition is deliverable within regulatory and clinical governance constraints
Commercial modelling
- Build the commercial case for each new proposition: pricing logic, CAC:LTV impact, revenue and margin modelling
- Run cost-benefit analysis on new features and service structures to protect unit economics while improving retention
- Own and optimise the long-term commercial performance of each proposition once live, continuously optimising pricing, positioning and uptake based on real patient behaviour
GTM strategy and execution
- Build and lead the go-to-market strategy for each new proposition or feature: positioning, sequencing and channel plan across brands
- Partner with CRM and lifecycle marketing to ensure existing patients transition smoothly and new patients are onboarded correctly
- Brief and align Clinical, PR and Patient Care Team stakeholders ahead of each launch
- Cross-functional delivery
- Act as the connector between Marketing, Product, Clinical and Engineering, translating each proposition into a plan each function can build against
- Bring senior stakeholders along with the model and the strategy, using evidence over instinct
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The Person
Ideally, we're looking for someone with the following:
- Proven experience designing commercial propositions or launching features in a D2C, healthcare or regulated consumer environment
- Comfortable owning a proposition beyond launch, with a track record of optimising pricing, positioning or uptake based on live data
- Strong commercial acumen: pricing models, CAC:LTV, cost-benefit analysis, budgets and forecasting
- GTM experience from positioning through to channel and launch execution, ideally across more than one launch
- Data-driven by default: you pull and interrogate your own data and let results shape the model
- Effective cross-functional communicator with Product, Clinical and Engineering, without needing formal authority
- Comfort with loyalty and rewards mechanics and how they translate into retention, not just perceived value
- Comfortable using AI tools to accelerate workflows, whether stress-testing a model or moving faster from insight to execution
The Perks
And in joining Phlo, you’ll receive:
- Salary between £53,000 and £62,000 depending on experience
- Opportunity to work with a Modern Data Stack and evolve analytics with AI capabilities
- Regular collaboration with other teams in the business (marketing, commercial, finance, product engineering, operations and clinical) to shape and enhance our services
- Company Bonus Scheme – up to 10% depending on performance
- 33 days annual leave (inclusive of 8 bank holidays)
- An extra day of annual leave for every complete year of service, up to 5 extra days
- An extra day off for your Birthday to prolong the celebrations
- Pension scheme – 5% employer contribution
- Private Medical Insurance via Vitality
- Bereavement Leave policy covering family, friends, pets, and miscarriage
- Enhanced Maternity, Paternity and Adoption Pay after 1 year of service
- Charity Day to support a cause that’s important to you
- Dependant Leave to take care of the people who rely on you
- Duvet Days to rest and reset
- Fertility Leave to support your journey to parenthood
- Pawternity Leave to welcome a new pet
- Menopause Leave to support employees
- 20% Staff Discount on Phlo Clinic products
- 8 x free professional counselling sessions to support your mental health
- Perkbox membership for discounts and points
- £500 Employee Referral Scheme
- Hybrid working, casual dress code and a great culture
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Interested?
Please apply now. Closing date for applications is 03.10.26. Please note that the advert may close early, depending on application volume.
The Logistics
We’re headquartered in the Onyx building on Bothwell St in Glasgow City Centre and have a hybrid working model to support a blend of in person and remote working. The Marketing team spend at least one day a week working in the Glasgow office and we would expect the same for this role.
About Phlo
Phlo is ranked 13th in the Sunday Times 100 Tech 2026, recognising it as one of the UK's fastest-growing technology companies.
At Phlo, we're redefining modern healthcare - combining innovation, compassion and technology, putting patients at the heart of everything we do. Our mission is to help people across the UK take control of their health by making access to care simpler, faster and more personal.
We’re a team of professionals who share the same values - collaboration, curiosity and a genuine drive to make a difference. It’s that shared purpose that makes Phlo a rewarding place to work and one where great ideas turn into meaningful impact. It’s an incredibly exciting time for Phlo as we scale up rapidly. By joining the team, you will have an opportunity to grow our company and enhance our products from day one.
For more information about Phlo’s services please visit www.phloclinic.co.uk, www.wearephlo.com or check out our socials and Trustpilot reviews!
To deliver great service to Phlo’s patients we're building a company that’s reflective of their diversity. We’re an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.
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