Barclays
Senior Propositions Manager
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Purpose of the Role
To develop the proposition positioning both with prospects and existing customers, driving awareness and conversion across marketing channels, through compelling campaigns, working closely with product, proposition, and channel owners. Will support on optimising communication to drive awareness through to conversion.
Accountabilities
- Review of research and analysis on target audience, market trends, competitors, and industry innovation to identify the positioning of the proposition in the market to give us a unique competitor advantage.
- Identification of key benefits and features that differentiate Barclays proposition from competitors.
- Collaboration with marketing colleagues such as marketing, product, and sales to ensure the proposition is communicated effectively across channels to drive customer and commercial metrics.
- Collaboration with internal teams, such as product development, to incorporate feedback on product features.
- Monitoring and improving proposition effectiveness through data-driven insights to meet established KPIs.
- Analysis of key market insights and develop recommendations to the relevant stakeholders to support the strategic decision-making process on product development, portfolio management, and pricing, where appropriate.
Vice President Expectations
To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
Managing a Team
- Define jobs and responsibilities, planning for the department’s future needs and operations.
- Counsel employees on performance and contribute to employee pay decisions/changes.
- Lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long-term goals and ensuring that budgets and schedules meet corporate requirements.
Leadership Behaviours
- Listen and be authentic
- Energise and inspire
- Align across the enterprise
- Develop others
Individual Contributor
- Be a subject matter expert within own discipline and guide technical direction.
- Lead collaborative, multi-year assignments and guide team members through structured assignments.
- Identify the need for the inclusion of other areas of specialisation to complete assignments.
- Train, guide, and coach less experienced specialists and provide information affecting long-term profits, organisational risks, and strategic decisions.
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Additional Responsibilities
- Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
- Manage and mitigate risks through assessment, in support of the control and governance agenda.
- Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
- Demonstrate a comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
- Collaborate with other areas of work, for business-aligned support areas to keep up to speed with business activity and the business strategies.
- Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
- Adopt and include the outcomes of extensive research in problem-solving processes.
- Seek out, build, and maintain trusting relationships and partnerships with internal and external stakeholders to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.
Values and Mindset
All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge, and Drive – the operating manual for how we behave.
Join Us
Join us as a Senior Propositions Manager, shaping the future of Corporate Banking by defining and evolving compelling client propositions that drive growth and deepen client relationships. As the strategic champion for your assigned segments and sectors, you’ll blend client insight, market intelligence, commercial ambition, and Barclays’ strengths to craft distinctive value propositions that truly stand out in the market.
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Working at the heart of a diverse network of teams spanning Coverage, Product, Digital, Specialist Sales, Content, Marketing, Commercial, and Service, you’ll transform client needs and emerging opportunities into innovative, scalable proposition strategies. You’ll bring ideas to life, continuously refining and optimising propositions to ensure they remain relevant, differentiated, and impactful.
In this role, you’ll own the end-to-end proposition journey—translating business strategy into clear, client-centric solutions that inspire confidence and deliver measurable commercial value. Through powerful storytelling, strategic positioning, and persuasive messaging, you’ll equip frontline teams with the insight, tools, and narratives they need to engage clients, unlock opportunities, and accelerate growth.
Requirements
To be successful in this role, you will have the following:
- Significant experience in proposition management, product management, strategy, client solutions.
- Deep understanding of Corporate Banking, Global Transaction Banking, and commercial client needs.
- Proven ability to translate complex banking capabilities into clear client value propositions.
- Solid commercial acumen with experience identifying growth opportunities and driving business performance.
- Excellent stakeholder management and influencing skills across matrix organisations.
- Excellent written, presentation, and communication skills.
- Analytical and problem-solving capability and mindset.
- Experience leading cross-functional initiatives and driving outcomes through others.
Desirable Skills
- Knowledge of sector-based banking strategies and client segmentation models.
- Experience working with proposition performance metrics and sales enablement platforms.
- Experience developing thought leadership, client content, and go-to-market programmes.
- Understanding of digital channels and client journey design.
You may be assessed on the key critical skills relevant for success in the role such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.
Location
This role will be based in London.
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