differentology
Senior Research Executive
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Role: Senior Research Executive | Digital
Location: Newcastle/London/Hybrid
Hours: 37.5
Who Are We?
Founded in 2013, Differentology (www.differentology.co.uk) is a strategic research consultancy headquartered in the UK, with projects spanning the globe.
In a world of research conformity, we choose to be different. Because more of the same will never change the game. We defy the industry blandscape to ignite meaningful change. Outthink the ordinary. Outsmart rivals. Supercharge commercial decisions to give brands the edge.
Its knowledge done differently: where insight meets creative thinking and commercial clarity. Delivered with rigour, sparked by imagination, guided by thoughtfulness and heart.
Differentology: Outsmart. Outpace. Outthink the Ordinary.
Why Us?
We have built our brand on a foundation of talented individuals; we believe that by encouraging each team member to bring their authentic selves into a collaborative workspace we will grow a business rich in innovative thought and an agile mind set.
In turn an engaged, trusted and empowered team allows us to deliver exceptional client experiences that push boundaries, inspire confidence and create lasting and impactful results.
Role Outline:
In a world where advertising is everywhere but attention is scarce, we help our clients outsmart, outthink, and outpace the ordinary. Our Senior Research Executives sit at the heart of that mission, combining rigour, curiosity and commercial storytelling that elevate the effectiveness of advertising across media platforms.
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We’re looking for an SRE with a digital-first mindset, a curiosity for how advertising really works and the ambition to step into broader client, commercial and project responsibilities.
This is a growth role sitting within our Advertising Effectiveness & Insights team, but with the scope to take on more client-facing and strategic tasks. You will support the design, delivery and presentation of research that evaluates the performance of advertising across channels, platforms and formats. You’ll support some of the world’s most exciting brands and media owners, contributing to studies that span cinema, digital, TV, social and more.
This is an exciting, hands-on role for someone with a passion for patterns, a nose for narratives and a drive to develop quickly in a fast-paced environment where curiosity is crucial and rigour is rewarded.
Role Responsibilities:
Client Delivery
- Take ownership of ad effectiveness studies, from kick-off to insight
- Turn data into compelling narratives that drive commercial impact
- Present findings with clarity and confidence
Project Management & Team Support
- Handle multiple deadlines and responsibilities with a calm, can-do attitude
- Coordinate with internal teams and external suppliers to ensure quality and efficiency
- Play a mentoring role with junior researchers, supporting standards and ways of working
Innovation & Digital Thinking
- Help evolve our methods for evaluating advertising, especially digital and social formats
- Be an internal advocate for testing new tools and techniques
- Feed into new business and proposal work where your digital/media expertise adds value
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Commercial Acumen & Proposal Development
- Work with our Associate Director and new business team to shape smart, methodologically sound proposals
- Offer fresh, strategic approaches for answering client briefs
- Help uphold and evolve our proposal standards to reflect best-in-class thinking
- Bring a commercial lens to project scoping, client conversations, and reporting
Collaboration & Culture
- Bring curiosity, openness and energy to everything you do
- Contribute to our team culture of thoughtfulness, generosity and straight-up good thinking
- Help shape a high-performing environment that’s inclusive, ambitious and just different
Skills & Competencies:
- 4 years of experience in ad effectiveness, brand lift or quantitative media research
- A strong grasp of digital media formats and cross-platform campaign evaluation techniques
- Confident with numbers, detail-focused and comfortable handling survey data and metrics
- Clear, concise communication skills
- Take responsibility, keep momentum and get things done on time and to high standards
- Question assumptions, explore new ideas and love getting under the skin of what makes advertising great
- Work well with others, communicate clearly and values kindness and constructive challenge
- Balance multiple priorities, meet deadlines and deliver high-quality work, fast
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