Avalara
Senior Revenue Marketing Manager
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What You'll Do
Avalara is building a future where tax compliance is seamless and borderless. We are hiring a Senior Revenue Marketing Manager to drive Enterprise and Mid-Market pipeline and bookings growth for our tax and compliance solutions across UKI & EMEA. You will be a central connector between Marketing and Sales, ensuring that every campaign is purpose-built to generate and convert pipeline.
You will play an important part in Avalara's international growth strategy, giving you the opportunity to make a massive impact in a fast-moving space. You will join the International Marketing team, reporting directly to the Senior Director of Marketing, International.
What Your Responsibilities Will Be
- Own and execute end-to-end demand generation programmes targeting Enterprise and Mid-Market accounts across priority EMEA markets.
- Design multi-channel campaigns (paid digital, ABM, field, partner-led motions) aligned to Enterprise buying cycles and regulatory mandates.
- Partner with Sales and Sales Development (SDRs) to ensure seamless handoffs, fast follow-up, and effective lead progression.
- Drive pipeline velocity and bookings performance through disciplined planning and real-time investment decisions to maximise efficiency.
- Diagnose and resolve mid-funnel bottlenecks, and lead re-engagement plays for stalled pipeline.
- Manage the EMEA Enterprise marketing budget, tracking ROI against pipeline and bookings outcomes.
- Equip SDRs with relevant content and context to improve conversion.
- Leverage AI tools and methodologies to drive efficiency, personalise campaigns, and scale demand generation efforts.
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What You’ll Need To Be Successful
- 10+ years of B2B marketing experience with a strong emphasis on demand generation and pipeline generation, including 3+ years in an Enterprise-focused role within EMEA.
- A forward-thinking approach, with the ability to leverage AI to drive efficiency, personalisation, and scale.
- Proven experience working with technology partners in a co-sell or partner-led demand motion.
- Demonstrated proficiency with enterprise technology stacks (e.g., Salesforce, 6sense, Power BI).
- Strong analytical capabilities to interpret intent signals, funnel metrics, and reporting dashboards.
- Exceptional stakeholder management skills to build trust with cross-functional teams without direct reporting authority.
- A mindset rooted in rigour, diligence, accountability, and ownership—resilient and energised by delivering commercial results.
Avalara is an AI-first Company
AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability.
- You’ll bring experience using AI and AI-related technologies, ready to thrive here.
- You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
How We’ll Take Care Of You
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
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Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara
We’re defining the relationship between tax and tech.
- We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
- We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.
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