Milwood Group
Senior Sales Account Manager - South East Region
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Company Description
Milwood Group is a UK-based manufacturer providing high-quality verandas, canopies, carports, aluminium fencing, and gate solutions to the outdoor living sector and approved installers. With over 25 years of experience in the glazing industry, the company offers specialist technical knowledge and reliable support to its partners. Milwood Group focuses on delivering competitively priced, value-adding products that help customers enhance their own offerings. The organisation works closely with installers and trade partners, fostering long-term relationships built on quality, service, and innovation. Joining Milwood Group means contributing to a growing business that combines manufacturing expertise with a customer-focused approach.
Role Description
The Senior Sales Account Manager – South East Region is a full-time hybrid role based in England, United Kingdom, with a mix of on-site client visits and work from home. As Senior Sales Manager you will be responsible for driving sales growth through face-to-face engagement, reactivating dormant Trade Partners and developing high-value relationships across your region.
This is a field-based, growth-focused role, with the majority of time spent on the road meeting Trade Partners, understanding their businesses, and establishing Milwood as a supplier.
Your value lies in commercial leadership, relationship building, and unlocking growth, valued commercial partner.
Key Responsibilities
- Own and develop a defined portfolio of Trade Partners within your region, proactively re-engaging inactive or low-ordering Trade Partners, converting them back into active, ordering partners and positioning Milwood as a long-term strategic partner rather than a transactional supplier.
- Maintain strong regional presence and visibility in the market with face-to-face structured sales meetings focused on opportunity identification, project planning and commercial outcomes.
- Develop account plans for key partners, focused on sustainable growth and repeat ordering.
- Maintain professional distance, whilst delivering high-value commercial engagement with Trade Partners, directing them to appropriate systems, processes or internal contacts where required. Setting clear expectations around roles, responsibilities and self-sufficiency, and avoiding administrative support reliance.
- Identify why Trade Partners have stopped ordering and remove commercial, technical or confidence-based barriers.
- Work collaboratively with the office-based Sales Account Manager to ensure continuity and follow-through, passing accounts to the office-based role for ongoing management once relationships are stabilised.
- Receive escalated opportunities from the onboarding pipeline where higher-value, field-based engagement is required and ensuring accurate handover of information and agreed actions.
- Focus discussions on system suitability, project success and commercial viability rather than bespoke problem-solving.
- Demonstrate strong understanding of Milwood systems, solutions and installation principles. Providing high-level technical and commercial guidance that enables Trade Partners to quote and operate independently.
- Maintain visibility of regional activity, opportunities and partner status through strong CRM discipline. Providing accurate updates on reactivation progress, opportunities and risks.
- Contribute to sales forecasting and regional performance reviews.
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Competencies and Experience
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- Strong account management skills, including developing, maintaining, and growing long-term client relationships.
- Demonstrated focus on customer satisfaction and customer service, with the ability to handle queries and resolve issues effectively.
- Proven experience in lead generation and new business development within B2B or construction/outdoor living sectors.
- Excellent communication skills, including clear written and verbal communication and confident presentation abilities.
- Consultative Selling, focusing on value, outcomes and long-term success.
- Previous experience in a senior sales or regional account management role, ideally within manufacturing, glazing, or outdoor living products.
- Ability to work independently in a hybrid environment, manage a regional diary, and travel within the South East as required.
- Strong negotiation, commercial awareness, and CRM proficiency, with good organisational and time-management skills.
- Valid UK driving licence and the right to work in the UK.
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