Broadwick
Senior Sales and Events Manager
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Role: Senior Sales and Events Manager
Reports into: Head of Spaces
Location: Banking Hall, London
Contract Type: Full Time, Permanent (42.5 hours per week)
Who we are:
Broadwick is a multifaceted international company with headquarters in London who create, develop, own, and operate a diverse portfolio of spaces, events, and experiences.
We believe in redefining spaces and how people experience music, art, culture, and recreation by breaking down the traditional barriers. Our history and heritage are deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of spaces that includes Printworks London, Depot Mayfield Manchester, Exhibition White City, Landing Forty Two, and Magazine London.
Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas, and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations.
What we're looking for:
We're looking for a talented Senior Sales & Events Manager to deliver and execute our sales strategy in collaboration with the Head of Spaces for Banking Hall.
This person will lead on the day-to-day handling and conversion of incoming enquiries while executing sales strategies for growth across their spaces. They will be accountable for the sales performance targets for their spaces.
What you'll be responsible for:
Sales
- Successfully delivering the sales strategies with the support of the sales team including:
- Diary management.
- Identifying new events, opportunities, and markets.
- Data recording via CRM software (EventWorks & Hubspot).
- Business development and proactive sales.
- Relationship management with clients, prospects, agencies, and internal stakeholders.
- Marketing initiatives.
- Ensuring all sales targets are achieved and KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standards of sales operations for the spaces are met.
- Working with the line manager and Spaces & Stories to deliver proactive sales strategies and tactics that best support the long and short-term sales performance of the spaces.
- Contributing to the conversion and negotiation of all contracts and the management of key high-value clients.
- Carrying out site visits with clients at every opportunity, accurately explaining the space and options for various events, identifying upselling opportunities, confidently explaining our suppliers, as well as logistics relating to install and derig.
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Marketing
- Working with the line manager, central Marketing team, and other space leaders to deliver data and evidence-based marketing strategies across the spaces.
- Ensuring marketing strategies are delivered and targets and that KPIs are constantly monitored based on metrics adopted across the business.
- Ensuring the highest standard of marketing operations.
- Ensuring you act as brand guardian and grow the brands across your spaces as agreed with the brand team.
- Attending networking events, exhibitions, and other promotional activities as and when required to actively promote your spaces and other spaces in our Spaces portfolio.
Finance
- Ensuring compliance with Broadwick group policies, procedures, and metrics across the spaces.
- Raising event invoices when required, pre and post event, including chasing late invoices/debt management. Working alongside the operations team to ensure all events are fully reconciled within 2 weeks post-event.
- Reporting the relevant figures to the space P&L in terms of forecasting and reconciliation to the senior space team.
- Providing reports to the line manager when required.
- Educating your team in sales, ensuring they fully understand the expected standards and their role in delivering them.
Operations
- Working with the operations team to ensure compliance with Broadwick group policies, procedures, and metrics across the spaces.
- Ensuring a smooth handover process from sales to operations.
Team
- Managing People/HR proceedings as required.
- Creating a work environment that aligns with Broadwick values and principles.
Other
- Carrying out ad hoc duties when required.
You'll need to have:
- A proven track record of contributing and delivering business strategies for complex, multifaceted venues.
- Previous experience of managing, influencing, and inspiring teams across venues that consist of sales, operations, and facilities management professionals.
- At least 4 years of experience working within an event venue sales team or similar.
- Can demonstrate commerciality through experience of selling profitably, sales negotiations, maximising sales, achieving targets, and writing sales strategies.
- Demonstrable knowledge of the local venue market and key venue finding agents.
- Ability to work with clients on all levels and with all areas of the business. With a specific ability to stay calm and focused under pressure.
- Experience of delivering a sales budget, P&Ls, and financial reports in conjunction with finance teams.
- Strong understanding of how to intelligently collaborate with marketing, brand, and venue leaders to deliver evidence-based marketing strategies.
- Ability to manage and monitor targets and KPIs for teams of sales management professionals.
- Ability to successfully manage multiple venue projects simultaneously through effective prioritization and multi-tasking.
- Exceptional commercial acumen demonstrated through the alignment of business mission, strategies, and objectives.
- An open, honest communication style.
- Endless positivity, and a proactive approach to your work.
- Excellent communication skills - you need to be great at communication to a wide range of people.
- Proficient in the use of Mac computers, G-Suite, and Microsoft Office packages.
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Nice to have:
- Proficient in the use of Salesforce, Hubspot, or other similar CRM software.
- Proficient in the use of Event Works or other similar diary management software.
What we offer:
- Discretionary profit sharing scheme.
- Paid overtime.
- 27 days paid holiday (plus bank holidays).
- Social events and free tickets to our live events.
- Other discounts including 50% off drinks and 20% off food at Corner Corner.
- Competitive pension plan.
- Employee Assistance Programme (EAP).
- Other schemes including Season Ticket Loan, Cycle to Work, Optical Care, and Referral Scheme.
- Training and professional development opportunities.
- An inclusive, collaborative, and creative working environment.
At Broadwick, we are dedicated to cultivating a diverse and inclusive environment that empowers all individuals to reach their full potential. We strongly encourage applicants from all cultures and backgrounds to apply, as we believe in the strength of a diverse and vibrant team.
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