Fulcrum Care Limited
Senior Sales Development Manager
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About Fulcrum Care:
Fulcrum Care is a specialist consultancy supporting care providers, investors, lenders, and other stakeholders across the UK health and social care sector. We help organizations improve care quality, regulatory compliance, operational performance, and commercial outcomes through proactive assurance, turnaround support, operational management, and strategic advisory services.
The opportunity:
We are looking for an experienced, commercially driven sales professional to play a key role in Fulcrum Care’s next stage of growth.
This is a hands-on sales role with real ownership. You will work directly with senior leadership, build relationships with care operators, investors, lenders, funders, and other senior stakeholders, and take opportunities from the first conversation through to signed agreement.
This role will suit someone who enjoys opening doors, developing senior relationships, creating opportunities, and closing business.
You will have:
- Significant ownership of new business generation and pipeline growth.
- Direct access to senior decision-makers across the care and investment sector.
- The opportunity to shape new routes to market, partnerships, and referral channels.
- A broad service proposition that addresses real operational, regulatory, and commercial challenges.
- The autonomy to influence commercial strategy and directly contribute to business growth.
The role:
The Senior Sales Manager will be responsible for generating new business, developing strategic relationships, and delivering agreed revenue targets.
You will own the full sales cycle, from prospecting and discovery through to proposals, negotiation, and closing, while maintaining strong CRM, pipeline, and forecasting discipline.
Success will be measured through revenue generation, qualified pipeline, conversion, and long-term commercial relationships.
Key responsibilities:
New business and sales
- Identify and create new business opportunities across the UK health and social care sector.
- Build pipeline through outbound prospecting, networking, referrals, partnerships, and industry events.
- Engage senior decision-makers and develop strong commercial relationships.
- Lead discovery conversations to understand client challenges and requirements.
- Develop and present appropriate proposals and commercial solutions.
- Manage negotiations and progress opportunities through to signed agreement.
- Deliver agreed monthly, quarterly, and annual revenue targets.
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Strategic relationships and partnerships
- Build relationships with care providers, care groups, investors, lenders, funders, and other sector stakeholders.
- Develop strategic referral and partnership opportunities that generate recurring business.
- Strengthen Fulcrum Care’s visibility across key industry networks.
- Identify opportunities to expand relationships and introduce additional Fulcrum Care services.
Pipeline and commercial management
- Maintain accurate CRM records and disciplined pipeline management.
- Provide clear and realistic revenue forecasts.
- Monitor conversion rates, lead sources, sales activity, and overall performance.
- Use commercial data and market intelligence to improve sales effectiveness.
- Maintain awareness of sector trends, competitor activity, and emerging client needs.
Collaboration and market presence
- Work closely with senior leadership, operations, marketing, and finance.
- Represent Fulcrum Care at client meetings, conferences, networking events, and industry forums.
- Ensure effective handover of new clients to operational teams.
- Share market feedback and commercial insight to support service and business development.
What we are looking for:
Essential
- Strong experience in B2B sales, business development, or commercial growth.
- A proven track record of achieving and exceeding revenue targets.
- Evidence of personally originating and closing new business.
- Experience managing the full sales cycle from prospecting through to contract signature.
- Confidence engaging and influencing senior decision-makers.
- Strong negotiation, presentation, and relationship-building skills.
- Good commercial judgement and the ability to understand client needs quickly.
- Strong pipeline, forecasting, and CRM discipline.
- A proactive, self-motivated, and results-focused approach.
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Desirable
- Experience within health and social care, healthcare, or a related sector.
- Existing relationships within the UK care or healthcare market.
- Experience selling consultancy, professional services, compliance, operational improvement, or other complex B2B solutions.
- Experience working with care providers, investors, lenders, or funders.
- Experience developing referral networks and strategic partnerships.
- HubSpot or comparable CRM experience.
The person
We are looking for someone who is:
- Commercially ambitious and motivated by results.
- Confident prospecting, networking, and opening new conversations.
- Comfortable engaging CEOs, business owners, investors, and senior leaders.
- Persistent, resilient, and focused on converting opportunities into revenue.
- Highly organized and disciplined in managing multiple opportunities.
- Able to work independently while collaborating closely with wider teams.
- Credible, consultative, and professional in front of clients.
- Comfortable operating in a fast-moving and entrepreneurial environment.
What success looks like
Success will be measured through:
- New business revenue generated.
- Achievement of agreed sales targets.
- Qualified pipeline growth.
- Conversion of opportunities into signed contracts.
- Development of new strategic accounts.
- Growth of referral and partnership channels.
- Accurate forecasting and CRM management.
- Strong long-term client and sector relationships.
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