Senior Sales Development Representative

Nantwich – Hybrid Working

Hybrid – 1 or 2 days per week

Monday to Friday – 37.5 hours

Up to £40,000 per annum OTE

ROI Automotive has won an exciting new project, and we're looking for an exceptional salesperson to help make it a success.

The role is our evolution of the traditional Senior Business Development Manager (SBDM) position: a Senior Sales Development Representative opportunity combining high-level prospecting with early-stage account management and the opportunity to influence how a brand-new project develops.

What will you be doing?

• Take a strategic, insight-led approach to prospecting, identifying the organisations, sectors and decision-makers where the proposition has the strongest commercial fit.
• Use the full range of tools available to you, including Cognism, LinkedIn Sales Navigator, CRM data and wider market intelligence, to research prospects, understand their businesses and create highly targeted engagement plans.
• Build and manage a high-quality pipeline of carefully selected opportunities, prioritising relevance, commercial potential and customer fit rather than relying on volume alone.
• Research organisations before making contact, understanding their fleet requirements, operational challenges, working environments and commercial priorities so that every conversation has a clear purpose.
• Use consultative selling techniques to uncover challenges and requirements that may not initially be obvious, helping prospects recognise where the proposition could solve a genuine business problem.
• Create opportunities rather than simply respond to them – asking strong questions, challenging existing thinking and helping customers understand how a different vehicle solution could improve capability, resilience or operational performance.
• Identify new sectors, use cases and customer profiles where the proposition could provide a compelling solution, using market insight to continually refine where and how you prospect.
• Take ownership of opportunities beyond initial qualification, developing relationships with prospects and emerging accounts and ensuring momentum is maintained through the early stages of the customer journey.
• Provide a level of day-to-day account support and client reporting, producing clear updates on activity, pipeline, opportunities, market feedback and performance, and confidently discussing these with ROI and client stakeholders.
• Work closely with ROI management and external stakeholders to share customer insight, market intelligence, competitor activity and emerging opportunities, helping to continually improve the commercial approach.
• Act as a self-starter and problem solver, identifying barriers to progress and proactively finding solutions rather than waiting for direction.
• Maintain outstanding CRM discipline, ensuring every interaction, opportunity, next step and piece of customer intelligence is accurately recorded and used to inform future activity and reporting.
• Represent both ROI and the client with the credibility, curiosity and professionalism required of a specialist automotive brand where the quality of the opportunity and conversation matters just as much as the quantity of activity.