Legends Global (Europe)
Senior Sales Executive - ICC
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About Legends Global
Legends Global is redefining excellence in sport, entertainment, and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
We take a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions, working with leading clients to deliver outstanding experiences that resonate worldwide.
Our organization is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team, and Win... we create a culture where everyone has the opportunity to thrive.
The Venue
Olympia is one of the UK’s leading event destinations, hosting exhibitions, conferences, live entertainment, sporting events, and corporate functions. Technology is at the heart of every event, with reliable connectivity and resilient infrastructure critical to delivering exceptional experiences for organizers, exhibitors, visitors, and employees.
About the Role
Reporting directly to the Head of Sales – International Convention Centre, you will be responsible for securing event sales that align with Olympia’s launch plan and strategic goals. You will possess a deep understanding of market trends and competitive landscapes to cultivate key relationships and drive revenue growth.
What we can offer
- Enjoy access to discounted tickets to unleash your superfan for all your favorites.
- 25 days annual leave.
- Life Assurance policy.
- 5% Pension contribution.
- Support with unexpected costs like dental bills, counseling sessions, or physio costs with Healthshield.
- Employee Assistance Programme (EAP) to support mental health in the workplace.
- Eye care vouchers and contribution towards glasses.
- Cycle to Work scheme.
- Employee Referral Scheme.
Key Responsibilities
- Maximize event sales opportunities and ensure sell out for all agreed event spaces within the International Convention Centre and supporting event estate in line with business growth expectations.
- Work with the Head of Sales – International Convention Centre to execute strategies to support business objectives and maximize awareness for all guest experiences.
- Support the effective planning and execution of the new ICC’s launch phase.
- Cultivate and develop key relationships within a corporate and consumer marketplace in the UK and internationally.
- Represent the company with professionalism and expertise at trade shows and key industry events.
- Develop robust relationships within the event agency, corporate, and association event sectors.
- Build and maintain strong relationships with lapsed and new clients to ensure repeat business.
- Create sales collateral, including brochures, presentations, case studies, and pitch decks.
- Respond to all event enquiries for the ICC in a timely and professional manner.
- Expertly negotiate and close business.
- Achieve KPIs and targets to meet the growth expectations of the business.
- Work positively and collaboratively with colleagues across Olympia Estates Services to ensure all work and efforts are aligned to the wider destination opportunities.
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We are looking for someone with:
- Demonstrated experience of high-level and value event experience and sales.
- Proven experience of delivering and exceeding revenue targets.
- Proven delivery of successful sales strategies.
- Proven experience of event industry trends and marketplace.
- Proven experience in managing complex internal and external stakeholder relationships.
- Excellent written and verbal communication skills, with the ability to craft clear and compelling sales messaging.
- Strategic thinker with the ability to develop and execute plans that align with business objectives.
- Ability to work under pressure and navigate fast-paced environments.
- The ability to work autonomously.
- A committed team player.
- A high level of integrity and an ability to be discrete and tactful with due respect for confidentiality.
- Highly organized and efficient with excellent attention to detail.
- Ability to analyze situations quickly and respond to those seeking advice/guidance.
- A confident public speaker with the ability to present information to a wide range of audiences.
- A self-starter with a positive, enthusiastic attitude.
- Highly proficient in MS Office software.
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Recruitment Process Outlined
- Virtual Teams Interview
- In-person Interview
Any offer of employment will be subject to satisfactory pre-employment checks. These may include verification of identity, proof of address, right to work, employment history, qualifications, and—where relevant to the role—a basic or enhanced DBS check. All checks will be carried out in line with data protection law and we will only request information that is necessary for the role.
Inclusive Workplace
At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organization, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.
If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.
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