Eastland Ingredients Ltd
Senior Sales Manager
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Location: Leicester
Reports to: Director
Employment type: Full-time, permanent
About Eastland Ingredients
Eastland Ingredients Ltd is a UK-based specialist supplier of premium spices, spice blends, seasonings, herbs, dehydrated vegetables, coconut products, oleoresins, and related food ingredients. The company works with vertically integrated supply from source (including manufacturing facility and operations in India), emphasising quality, traceability, food safety (BRC-grade processing, steam sterilisation, IPM/GAP/GMP standards) and compliance with EU/UK regulations. Customers include food manufacturers, private-label brands, blenders, wholesalers, flour companies, and importers.
Role Overview
We are seeking an experienced Senior Sales Manager to drive growth of our ingredient portfolio across the UK. The successful candidate will use their existing contacts and relationships to bring new mainstream food manufacturers, private-label brands, blenders, and major suppliers onboard as customers, while also managing and developing business with existing accounts.
This is a senior, commercially focused role with significant autonomy to win new business, expand the customer base, and contribute to the company’s growth strategy.
Key Responsibilities
- Develop and execute sales strategies to achieve and exceed revenue, volume, and margin targets for the UK market.
- Use your network of contacts to identify, approach, and convert new customers among mainstream UK food manufacturers, private-label producers, spice blenders, seasonings houses, and major ingredient suppliers.
- Identify opportunities for product applications (e.g., spices, blends, seasonings, dehydrated vegetables, coconut products) within customer NPD pipelines and formulations.
- Build and maintain a strong pipeline of opportunities; prepare quotations, negotiate commercial terms, and close deals.
- Collaborate closely with internal teams (procurement/sourcing, quality, logistics, and any technical support) to ensure reliable supply, sample support, and customer satisfaction.
- Monitor market trends, competitor activity, and customer needs in the UK food ingredients sector; provide feedback to support product development and commercial planning.
- Represent Eastland Ingredients at industry events, trade shows, and customer meetings.
- Maintain accurate reporting on sales performance and pipeline.
- Contribute to overall commercial strategy and profitability of the UK business.
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Essential Requirements
- Proven track record in B2B sales of food ingredients, spices, seasonings, herbs, or related products within the UK market (typically 7–10+ years, with senior/account management experience).
- Established contacts and relationships with mainstream UK food manufacturers, private-label producers, blenders, or major ingredient suppliers, with a clear ability and track record of converting those relationships into new business.
- Demonstrable success in winning new customers and growing business with medium-to-large food manufacturing accounts.
- Excellent commercial awareness, negotiation skills, and ability to manage pricing, margins, and customer profitability.
- Strong interpersonal and relationship-building skills; able to engage effectively with buyers, technical/NPD teams, and senior decision-makers.
- Self-motivated, organised, and comfortable working independently with a high degree of autonomy.
- Willingness to travel regularly across the UK for customer visits.
- Full UK driving licence and right to work in the UK.
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Desirable
- Technical understanding of spice/herb functionality, food applications, or ingredient specifications.
- Experience with private-label or contract manufacturing customers.
- Familiarity with food safety/quality standards relevant to ingredients (e.g., BRC, allergen management, MRL compliance).
- Existing network in related sectors.
What We Offer
- Competitive salary
- Opportunity to play a key role in growing a specialist, quality-focused ingredients business with strong supply-chain credentials.
- Supportive environment in a growing company focused on premium, traceable ingredients.
This role is ideal for a commercially driven sales professional who has established relationships in the UK food manufacturing and ingredients supply chain and can use those contacts to bring new customers onboard for a specialist spices and ingredients supplier.
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