Richmond Capital
Senior Sales Manager
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Senior Sales Manager
Chelsea, London
£80,000 + Discretionary Bonus + Comprehensive Benefits
An exceptional opportunity has arisen to join a residential developer as Senior Sales Manager, leading the sales performance of one of London's most prestigious luxury residential developments. Based at the company's flagship scheme, this newly created position reflects the continued growth of the business and offers the opportunity to play a key leadership role within an internationally recognised property developer.
Reporting into the Sales Director and working closely with the Chief of Development & Marketing, you will be responsible for driving sales performance, leading an established sales team, and contributing to the wider commercial and marketing strategy of the development.
This role combines strategic oversight with a hands-on approach and is ideally suited to an experienced sales leader who thrives in a luxury residential environment and enjoys building high-performing teams.
What you'll do
- As Senior Sales Manager, you will develop and execute the sales strategy for the Chelsea development, ensuring sales targets are achieved while maintaining the exceptional customer experience expected of a prime London residential scheme. You will oversee pricing strategies, apartment releases, incentive structures, and negotiations, adapting your approach to reflect market conditions and buyer demand.
- You will lead and mentor a team of three Sales Executives, providing guidance, coaching, and performance management while fostering a collaborative and high-performing culture.
- In addition, you will manage relationships with external sales agents, ensuring consistent messaging, excellent service standards, and maximum sales performance.
- Working closely with the Sales Director, General Manager, and Marketing team, you will contribute to the wider marketing strategy, helping to shape campaigns, launch activity, customer engagement initiatives, and promotional events. This is a collaborative role that offers the opportunity to influence both the sales and marketing direction of the development.
- You will act as a senior representative of the business when dealing with high-net-worth and ultra-high-net-worth purchasers, developing long-term relationships with domestic and international buyers, agents, brokers, and introducers. Particular emphasis will be placed on growing international sales activity and strengthening relationships across key overseas markets.
- You will oversee the full sales lifecycle, from initial enquiry through to exchange and completion, ensuring CRM systems remain accurate, reporting is delivered to senior leadership, and all legal, regulatory, and AML requirements are fully complied with.
- You will also play an important role in maintaining the presentation of the marketing suite and show apartments, working alongside design and marketing colleagues to ensure the development is consistently presented to the highest standard.
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What you'll need
- Proven experience selling luxury residential property within the London prime or super-prime market
- Previous experience managing and developing residential sales teams
- Strong leadership skills with the ability to coach, motivate, and inspire others
- Experience managing relationships with external sales agents and key stakeholders
- Demonstrable success working with high-net-worth and international purchasers
- Strong commercial awareness with the ability to deliver against ambitious sales targets
- Excellent negotiation, communication, and relationship-building skills
- Experience developing and implementing sales strategies
- Strong CRM knowledge and reporting capabilities
- Understanding of UK residential sales processes, compliance, and AML requirements
- Existing network within London's prime residential market would be advantageous
- RICS qualification would be beneficial but is not essential
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About the company
Our client is part of a major multinational organisation, delivering landmark residential and commercial developments across Central London. With a reputation for creating high-quality, design-led schemes in some of the capital's most sought-after locations, the business combines international expertise with a long-term commitment to excellence.
The Chelsea development represents one of the company's flagship projects, offering an exceptional opportunity to join a growing team at an exciting stage in its evolution. Working alongside experienced leaders across development, marketing, and sales, the successful candidate will have the opportunity to make a significant impact while building a long-term career within an established and respected international developer.
Package & Benefits
- £80,000 base salary
- Discretionary annual bonus (typically around 15%)
- Annual salary reviews
- 8% employer pension contribution
- Private health insurance
- Death in service cover
- 25 days annual leave
- This role will be in the office 5 days a week.
Interview Process
- Stage One: In-person interview with the Chief Marketing Officer and HR Team
- Stage Two: In-person interview with the wider team
Interviews are scheduled to commence from 4th August.
To Apply:
To be considered for this Search please apply using the Apply button or please email your CV to mary.croydon@richmond-capital.co.uk quoting the reference number in the email title.
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