Catalyst Computer Systems Ltd
Senior Sales Specialist
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Job Title
Senior Sales Specialist
Company Overview
Catalyst Computers Systems Ltd supply a dealer management system aimed primarily at the motorcycle, caravan, motor vehicle and agricultural/groundcare industries. We help businesses manage all areas of their business operations, from parts and service, through to sales and finance, with innovative solutions to achieve their business objectives.
Job Overview
The Senior Sales Specialist is responsible for driving targeted back-to-base revenue growth from the existing Catalyst customer base.
The role focuses on structured, proactive sales campaigns that increase adoption of selected products and services, initially Cloud server solutions and Clover payments integration. A core priority is to convert existing customers to Cloud hosted servers and onboard them to Clover payments, positioning both as practical, value-led solutions that improve customer operations and increase recurring revenue.
The role is suited to a commercially driven individual who enjoys consultative selling, disciplined campaign follow-up and converting known customer opportunities into measurable sales outcomes.
Role Focus
- Targeted Existing Customer Sales
- Run structured outbound campaigns into the existing customer base
- Prioritise Cloud server sales and Clover payments integration opportunities
- Identify customers with clear adoption gaps, operational need or commercial potential
- Conduct proactive calls, email follow-up and consultative sales conversations
- Qualify customer interest and progress opportunities through to order or partner onboarding
- Work with Account Managers, Support and implementation teams to ensure smooth customer handover
Key Responsibilities
- Execute targeted sales campaigns across the existing customer base
- Sell Cloud hosted server solutions to appropriate existing customers
- Promote Clover payments integration and manage partner onboarding referrals
- Use CRM, customer data and internal insight to prioritise the best opportunities
- Build strong relationships with customer decision makers and influencers
- Qualify customer requirements, objections, timing and commercial potential
- Support production of proposals, quotations and customer communications
Sales Operations
- Maintain accurate CRM records
- Track activity and pipeline progression
- Provide weekly sales forecasts
- Report against defined KPI metrics
- Collaborate with Marketing and Customer Service teams
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Sales KPIs
Activity Measures
- KPI Monthly Target
- Outbound calls 120+
- Cloud server opportunities generated 14+
- Clover integration opportunities generated 14+
Success Measures A successful Senior Sales Specialist will:
- Deliver measurable back-to-base revenue from targeted products and services.
- Increase adoption of Cloud hosted servers across the existing customer base.
- Generate consistent Clover payments referrals and support effective partner onboarding.
- Maintain accurate CRM records, customer opportunity notes and sales forecasts.
- Create strong relationships with existing customers and internal teams.
- Contribute towards recurring revenue growth, customer value and retention objectives.
Qualifications Required
- Desirable – Bachelor’s degree in business, marketing, or a related field; or equivalent qualification/work experience
Experience and Skills Required
- Essential – Proven outbound sales experience.
- Essential – Strong telephone and virtual selling skills.
- Essential – Experience using CRM systems.
- Essential – Commercially driven and target-oriented.
- Essential – Excellent communication and relationship-building skills.
- Essential – Ability to manage multiple sales opportunities simultaneously.
- Desirable – SaaS or software sales experience.
- Desirable – Experience selling into dealer, automotive, agricultural, machinery or leisure sectors.
- Desirable – Knowledge of recurring revenue business models.
- Desirable – Consultative solution sales background.
Competencies
- Communication - I can effectively communicate with people at all levels both internally and externally
- Effective - I can work both independently and collaboratively to achieve my goals
- Precise - I am accurate in my communication and exact in my delivery
- Tenacious - I ensure that all tasks on a project are seen through to completion
- Credible - I know what I’m talking about and can back this up with evidence
- Positive - I convey an optimistic and confident approach to situations
- Interested - I want to learn more about what I and the company does
- Committed - I do what I say I’ll do; people can count on me
- Respectful - I treat colleagues and customers with deference and respect
- Collaborative - I work well with others to get the desired outcome
Diversity within the workplace
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Your very own career expert that helps elevate your application to the next level.
At Catalyst Computer Systems we are pleased to say we create a diverse and inclusive work environment. We are an equal opportunity employer, and we actively encourage all individuals to express themselves and to achieve their full potential.
As a company, we continuously strive to outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, pregnancy, age, sexual orientation, and/or mental or physical disabilities. If you have a disability, such as dyslexia or a medical condition which you believe may affect your performance during any aspect of our selection process, we will be happy to make reasonable adjustments to enable you to complete the process to your best ability. By prioritising employee wellbeing, experience, recognition, and development, we are instrumental in attracting, nurturing, and retaining top talent that contributes to Catalyst Computer Systems success and growth. Apply now to be part of a team that offers career development opportunities and highly values innovation, creativity, responsiveness, and excellence in HR & OD practices.
What You Can Expect from Us
- 25 days’ annual leave (increasing with length of service) plus bank holidays
- Company profit share bonus scheme
- Annual salary reviews, based on individual performance
- Professional Development by e-learning, and contribution to course with accredited certification
- Enhanced Maternity and Paternity pay
- Access to our retail discounts platform
- Employee Assistance Programme with 24/7 support
- Health Cash Plan (also for children under 24 yrs who are still in full time education)
- Company Sick Pay
- Purchase Holiday Scheme
- Group Pension Scheme with salary sacrifice
- Life Assurance
- Refer a Friend scheme
- Cycle to Work scheme
Training and Development
Our extensive online training library has a vast collection of courses to enhance your skillset and knowledge in many areas. You can access over 30,000 courses on a variety of topics to boost your performance.
This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration service’s Points Based System. Therefore, Catalyst will not be able to sponsor individuals who require permission to work to carry out this position.
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