Toucan International
Senior SEO & AI Search Manager
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About Toucan International
Toucan International is a Digital PR, SEO, CRO, and AI Search Optimisation agency.
We work with a limited number of clients at any one time. That is a deliberate choice: it means senior people on every account and no juniors learning on the client’s budget. Our heritage is in iGaming and fintech, and most of our current roster sits in iGaming, investing, and financial services, but we are actively expanding into SaaS, B2B technology, and other verticals.
We are known for connecting Digital PR to organic performance rather than chasing coverage for its own sake, and for being early on AI search. We publish our own AI visibility indices for the iGaming affiliate and fintech sectors, and we have built Toucan Intelligence, a SaaS citation intelligence platform that shows brands which sources AI models rely on when recommending them.
The role
You will be the senior SEO in the business. There is nobody above you doing the hands-on work, and there is nobody waiting to hand you a brief. You own the organic and AI search strategy for a portfolio of clients from first pitch to monthly report, and you are accountable for the results.
This is a client-facing role. You will run your accounts without the Director of Search, present to CMOs and founders, push back when a client is heading the wrong way, and chase development teams until the fixes you have specified are live. If a recommendation sits in a backlog for three months, that is your problem to solve, not something to note in a report.
Half of the role is SEO as you know it: technical, on-page, content, analytics. The other half is AI search. You will benchmark client visibility across ChatGPT, Claude, Gemini, and Perplexity, analyse which sources those models cite, and turn that into SEO and Digital PR actions.
We are looking for someone confident and direct who leads from the front. If you prefer to be given a task list, this is not the role for you.
What you will be doing
Client leadership
- Act as the senior organic search lead on a portfolio of clients, owning the relationship and the results.
- Run client calls and monthly reporting presentations yourself, and set the agenda.
- Challenge clients where the data supports it and hold them to the roadmap you have agreed.
- Work directly with in-house developers and product teams to get technical recommendations shipped.
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SEO strategy and delivery
- Build and execute organic strategies across UK, US, and international markets.
- Lead technical audits, including JavaScript rendering and prerender diagnosis, crawl and indexation strategy, log file analysis, Core Web Vitals, and site migrations.
- Own keyword research, competitor analysis, on-page optimisation, content strategy, and internal linking architecture.
- Brief and quality-check content, and shape technical findings into prioritised development backlogs.
AI Search Optimisation
- Run AI visibility benchmarking: prompt list creation, multi-platform testing, mention and citation tracking, sentiment and positioning analysis.
- Analyse cited-source data to identify which domains and content types AI models rely on, and convert that into PR targets and content recommendations.
- Contribute to Toucan Intelligence and our industry index reports, and bring product ideas based on what you see in client work.
- Stay ahead of how AI search is changing and translate it into practical advice clients can act on.
Digital PR integration
- Work with the Digital PR team to identify the placements, publications, and stories that will move organic and AI visibility.
- Measure and report the SEO and AI search impact of PR campaigns.
Analytics and reporting
- Build Looker Studio dashboards that clients actually open.
- Turn data into insight and insight into recommendations, and present them with conviction.
New business
- Help research prospects, build AI visibility snapshots, and contribute to pitch decks.
- Present the SEO and AI search elements of proposals to prospective clients.
- Be visible: LinkedIn, industry events, and speaking opportunities where they fit.
What we need from you
Essential
- Senior SEO experience. At least four years of hands-on SEO, with results you can point to and explain. Agency experience preferred.
- Proven client ownership. You have run accounts yourself, not supported someone else who did. You can show examples of steering a client through a difficult decision.
- Technical depth. Comfortable with JavaScript rendering issues, crawl budget and indexation, migrations, log files, schema, and site speed. You can talk to developers on their terms.
- AI search knowledge. You understand how LLMs surface and cite brands, and you have started measuring or influencing it. You do not need to have done this at scale; you need to be genuinely across it.
- Digital PR fluency. You can articulate the SEO value of PR and have worked alongside PR teams to deliver it.
- Data skills. Fluent in GA4, Google Search Console, Looker Studio, Ahrefs, Screaming Frog, and a rank tracker. Comfortable in spreadsheets with large datasets; Python or similar is a bonus.
- Pitching. You have contributed to winning proposals.
- Competitive markets. Experience in iGaming, crypto, or fintech, where the SERPs are hard, and the clients are demanding.
- Communication. Clear, direct, and persuasive in writing and in person. You can explain complex work to a non-technical CMO in two minutes.
Get help with your application
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Desirable
- Experience with CRO, GTM implementation, or analytics engineering.
- Familiarity with prerender.io or similar rendering solutions.
- Working knowledge of Python for data analysis.
- An existing profile in the search industry.
The kind of person this suits
- You take ownership. You do not wait to be asked and you do not need permission to act.
- You are confident presenting and comfortable being the most senior search voice in the room.
- You are persistent. If something you have recommended has not implemented, you keep pushing until it has.
- You are direct. You say what you think, back it up, and concede cleanly when you are wrong.
- You are curious about where search is going, and you form your own views rather than repeating what you read.
- You care about outcomes for the client, not activity for the report.
Benefits
- Annual bonus of up to 10% of base salary.
- 31 days paid leave, including bank holidays.
- Employee share options.
- Fully remote working.
- Company pension scheme.
- A small senior team where your work is visible, and your input shapes the business.
How to apply
Send a CV and a short note covering three things:
- One result you are proud of, with the numbers.
- One example of pushing a recommendation through against resistance, and how you did it.
- What you think is changing in search over the next 12 months.
A short Loom or video introduction is welcome but not required.
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