Re:signal
Senior SEO Strategist
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Senior SEO Strategist
The Senior SEO Strategist is a senior, client-owning role within Re:signal’s delivery function. They act as the strategic owner for a portfolio of clients, taking full accountability for the Organic Search strategy, prioritisation, client narrative and commercial outcomes. Alongside this ownership, Senior SEO strategists remain hands-on in delivery, focusing their time on complex, high-impact work that requires senior expertise.
They lead a delivery team, partnering closely with Project Management to ensure work is planned, prioritised and delivered predictably within capacity. Whilst remaining directly involved in key strategic and technical deliverables.
While this role goes beyond day-to-day execution, Senior SEO strategists are expected to set direction, make priority decisions, manage risk and personally deliver the most challenging and valuable deliverables. Acting as a trusted senior advisor to clients and a representative of Re:signal at a senior client and industry level.
Key Responsibilities
Client Strategy & Ownership
- Act as a strategic owner for 3-5 client, with full accountability for SEO performance, prioritisation and outcomes
- Own the creation of annual SEO strategies and quarterly strategy refreshes
- Translate strategy into clear, prioritised roadmaps aligned to client goals and delivery capacity
- Lead Quarterly Business Reviews and senior client strategy sessions
- Manage client expectations, trade-offs and risk proactively
- Clearly articulate the commercial value of Organic Search within client organisations
Delivery Leadership
- Lead and develop a delivery pod of 2-5 SEO specialists
- Delegate effectively, ensuring work is owned at the right level
- Partner closely with Project Management to ensure delivery is planned, sequenced and executed within capacity
- Make a prioritisation decision when delivery constraints arise
- Ensure delivery aligned with Re:signal’s Delivery Handbook and Strategy Framework
- Escalate delivery, resource or performance risks early
Delivery Contribution
- Senior SEO Strategists are expected to be a client billable role. With delivery time focused on:
- Complex and high-impact Organic Search delivery
- Strategic deliverables aligned to client objectives
- Senior level analysis, diagnosis and problem solving
- Client facing strategic sessions and meeting
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Senior SEO strategists are not expected to spend the majority of their billable time on repetitive or low complexity execution, except when required to:
- Unblock delivery
- Deliver specialist work
- Support team development
Strategic and Analytical Excellence
- Diagnose complex SEO issues and design clear, commercially led solutions
- Use data to inform strategy, prioritisation and client narrative
- Create compelling stories from data for senior and non-technical audiences
- Assess competitive landscapes and identify growth opportunities across Organic Search as a whole
- Stay ahead of AI driven search strategy changes, articulating the impact to clients and your team
People Development and Leadership
- Manage and upskill SEO Strategists & SEO analysts
- Provide constructive feedback on deliverables with client KPIs in mind
- Support performance reviews and capability development
- Contribute to a culture of ownership, accountability and continuous improvement
Commercial and Agency Support
- Support client renewals, growth and upsell opportunities alongside the Account Director and SEO Team Lead
- Contribute to thought leadership through blogs, publications, events and speaking opportunities
- Act as a senior representative of Re:signal in the Search community
- Share learnings and add to our existing best practices across the delivery function
Essential Skills & Experience
Leadership and Ownership
- Proven experience acting as a client lead (or search strategy owner if in-house)
- Experience in managing and developing small delivery teams
- Strong prioritisation and decision-making skills
- Experience working with Organic Search delivery processes
- Client and communication skills
- Confident leading senior client meetings and strategic conversations
- Able to present clear business cases (to clients) for Organic Search initiatives
- Excellent stakeholder management and expectation setting skills
- Strong written and verbal communication skills
- Ability to adapt communication formats based on client and team requirements
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Time and Personal Management
- Strong personal organisation and prioritisation
- Experience managing delivery against budgets
- Comfortable to contributing to light process improvements
Organic Search Expertise
Technical SEO:
- Site migrations (platform and domain migrations)
- AI search discoverability
- Structured data
- Crawling and indexing
- Technical audits & prioritisation of implementation
- Internal linking strategy
- Site speed audits
- Canonicalisation & redirect audits
- Sitemaps & hreflang management
- Robots.txt management
- Site structure management
Content strategy:
- Intent analysis & content to search intent mapping
- Content strategy creation for both commercial and informational intents
- Content gap analysis
- Competitive content analysis
- International content strategy
Data analysis & reporting:
- SERP analysis
- Data accuracy auditing
- Monthly reporting against KPIs
- Traffic drop analysis
Non-Essential Skills
eCommerce Specific Skills:
- eCommerce SERP expertise
- Faceted navigation strategy
- Category taxonomy management
- Organic shopping (Google Merchant Centre) optimisation
Technical SEO:
- Content rendering & JavaScript SEO
- Server log analysis
Data analysis & reporting:
- Storytelling through data
- Search market share analysis
- Holistic search auditing (SEO & paid search crossover)
Tools and Platforms
Training can be provided for all of the delivery and collaboration platforms. Familiarity with our organic search tool stack is also not required or highly valued in our hiring process.
Delivery and Collaboration:
- Basecamp
- Scoro
- Google Drive, slides, docs & sheets
Organic Search & Analytics Tooling:
- SEMRush
- Ahrefs
- SISTRIX
- GA4 (proficiency required)
- Adobe Analytics
- Screaming Frog (proficiency required)
- Sitebulb
- Chrome dev tools
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