Cyberlogical
Senior SEO & Website Optimisation Specialist
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
About Cyberlogical
Cyberlogical is a digital engagement agency based in Reading, specialising in conversion rate optimisation (CRO), SEO, paid advertising, analytics, and user experience. We work with a broad range of clients - from charities and not-for-profits to multinationals – helping them understand their customers, engage them effectively, and convert them online.
Everything we do is built around the user journey, combining data, empathy, and evidence-led thinking to create digital strategies that genuinely work.
The Role
We're looking to recruit a Senior SEO & Website Optimisation Specialist to lead technical SEO and on-page optimisation across our client portfolio, own website performance and conversion rate optimisation, and help shape how we use AI and emerging tools to stay ahead in both traditional search and the newer world of Generative Engine Optimisation (GEO).
You'll work hands-on across technical SEO, keyword research, analytics and tracking, and CRO – improving user journeys, running experiments on client websites and landing pages, and turning behavioural data into clear, prioritised recommendations. You'll also support our content team to make sure everything we publish is built to be found – by search engines and by AI answer engines alike – and get involved in client-facing sales and presales conversations, explaining our approach and building trust directly with clients.
This is a new role and key to our ambitious growth plans. For the right person, it's a genuine platform to develop and build out Cyberlogical's SEO and website optimisation function, with the great opportunities for progression and building a team as the agency's offering expands.
Key Responsibilities
SEO & Page Optimisation
- Carry out technical SEO audits and page-level optimisation across a range of client websites
- Identify and resolve crawlability, indexation, site structure and Core Web Vitals issues
- Translate technical findings into clear, prioritised recommendations for clients and internal teams
Keyword Research & On-Page Optimisation
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
- Carry out keyword research to inform content, page structure and optimisation priorities
- Optimise on-page elements (titles, metadata, headings, internal linking) to improve rankings and relevance
Content Collaboration & GEO Visibility
- Support the content team in identifying topics and formats with the strongest SEO and GEO (Generative Engine Optimisation/AI search) potential
- Advise on how content should be structured so it performs well in traditional search and AI-generated answers
Website Optimisation & CRO
- Own website performance and conversion rate optimisation across client sites, improving key user journeys from landing to conversion
- Use tools such as Microsoft Clarity to analyse on-site user behaviour and identify friction points
- Review landing pages and core conversion paths, identifying friction points and recommending improvements
- Work with design and development to implement website changes arising from SEO, CRO and UX findings
Analytics & Tracking
- Set up and manage Google Tag Manager, including triggers and event configurations
- Set up and manage Google Analytics (GA4), including conversion tracking and integrations with other platforms
- Build clear reporting that connects SEO, CRO and website activity to visibility, traffic and conversion outcomes
Tools, Platforms & Continuous Learning
- Use tools such as SEMrush and Screaming Frog as part of day-to-day analysis and optimisation
- Explore and evaluate new tools for SEO analysis, optimisation and AI-assisted workflows, bringing recommendations back to the team
- Learn new software and platforms quickly, applying basic JavaScript knowledge where useful for tracking and troubleshooting
Website & CMS
- Work across a range of CMS platforms, primarily WordPress, to implement SEO changes directly
- Liaise with developers and account managers where changes require broader website support
Skills & Experience
Essential (4+ years experience)
- Proven experience delivering technical SEO and page optimisation, ideally in an agency or multi-client environment
- Strong, hands-on keyword research and on-page optimisation skills
- Strong understanding of website user journeys and landing page optimisation
- Practical experience setting up and managing Google Tag Manager, including custom triggers
- Practical experience setting up and managing Google Analytics (GA4), including conversions and integrations
- Confident using SEMrush, SE Ranking, Screaming Frog or similar SEO tools
- Comfortable working across multiple CMS platforms, with strong working knowledge of WordPress
- Quick to pick up new tools and software, with some working knowledge of JavaScript
- A genuine interest in how SEO and AI/GEO visibility are evolving together
- Excellent written and verbal communication skills, with the confidence to explain technical topics clearly to non-technical audiences
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- Experience in sales or presales, including presenting and explaining SEO strategy to clients
- An interest in developing and using new website-building tools
- An interest in developing processes using automation tools such as Make, and AI engines such as Claude
- Ambition to help build and grow Cyberlogical's SEO and website optimisation function, with a view to becoming Head of SEO and leading a team
Tools You'll Use
- SE Ranking
- Screaming Frog
- Google Tag Manager
- Google Analytics (GA4)
- CRO/testing and behavioural tools (e.g. Microsoft Clarity)
- WordPress and other CMS platforms
- Make (automation)
- Claude and other AI tools
- Monday.com
What We Offer
- Up to £50,000 p.a.
- A genuine opportunity to build and shape our SEO and website optimisation function, with a clear path to Head of SEO
- A collaborative, supportive team that values expertise without ego
- Hybrid working: 2 days in our Reading office, the rest from home
- Varied, interesting client base spanning commercial and not-for-profit sectors
- A company that genuinely believes digital marketing doesn't need to be complicated
- 26 days holidays
- Up to 5% matched pension contributions
- Training budget scheme (on completion of probation)
- Profit related bonus
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location