Bupa
Senior Service Designer

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Senior Service Designer
Bupa Place M50 3SP or Angel Court EC2R 7HJ
Hybrid – 2 days per week in the office
Permanent
Full-time 37.5 hours per week
Salary £53500 - £63800 depending on experience
Job grade C15
We make health happen
The role
You’ll sit alongside a passionate and talented multi-disciplinary experience design team, made up of user researchers, product designers, content designers and design operations, who are focused on creating the best digital experiences for Bupa’s customers in the UK.
You’ll have excellent domain expertise across service and product design. You will lead projects and play a part in establishing service design at Bupa. You will work collaboratively in an agile environment to create positive experiences that are easy to use and balance the needs of Bupa’s customers with its business goals. You will also build strong relationships with senior stakeholders, collaborators and other design team members.
You’ll be key member of the service design community of practice contributing to peer feedback sessions and using your experience to mentor and coach other designers in the team.
How you’ll help us make health happen
- Deliver end-to-end service design initiatives that transform how our customers access our products and services.
- Create visual artefacts, including blueprints, process maps and journey maps, to drive a shared understanding of the strategic vision for new and existing services.
- Build a holistic understanding of the domain and problem space to make informed recommendations and guide decision-making.
- Engage with stakeholders across multiple business units to gather perspectives, determine priorities and drive alignment.
- Collaborate closely with user researchers to validate hypotheses and ensure services are designed with a human-centred, evidence-led approach.
- Facilitate cross-functional discussions through appropriate workshop frameworks, including problem-framing, journey mapping and process mapping.
- Deliver project playbacks, design crits and other communities of practice sessions to support knowledge-share and elevate the work.
- Balance business requirements with customer needs and technical feasibility to guide the customer experience.
- Contribute to team culture across our core values: psychological safety, celebrating success and learning from each other.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
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Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
You
- Service design mindset – when approaching a problem you take a wide view, looking front and backstage, and end to end by default, with a systems-thinking approach.
- Established ‘design thinker’ with empathy for user needs, a willingness to explore ideas and implement a ‘test and learn’ approach before launch.
- Confident in engaging stakeholders across different business units with varying knowledge of service design principles.
- Experience creating journey maps, service blueprints, flows and more - paired with an understanding of when to use each method.
- Comfortable collaborating with product designers, user researchers, product managers, engineers and other teams to work towards shared goals - in particular, within a product operating model.
- Skilled in navigating complex business areas with multiple journeys to identify and communicate key opportunity areas to the wider teams.
- Experienced facilitator who can bring together and engage others in your service design work through workshops and collaborative sessions.
- A champion of the customer throughout whilst staying in touch with the business requirements.
- Strong storytelling skills, capable of influencing and encouraging stakeholders and peers to adopt and buy into something that was previously unfamiliar.
- A champion for accessibility who acknowledges the needs of users with different backgrounds, abilities, cultures, and environments.
- Motivated and passionate about the value of service design and able to advocate across the wider organisation, while supporting development within the experience design team.
- Accustomed to working in an FCA regulated business is a bonus.
- Knowledgeable across our toolkit that includes Figma, Optimal, Miro, Jira and Confluence.


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Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
You’ll receive the following benefits and more:
- 25 days holiday pro rata, increasing through length of service, with option to buy or sell.
- Private Medical Health Insurance
- An enhanced pension plan and life insurance
- Various other benefits and online discounts
Why Bupa?
We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.
We encourage all our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.
Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Time Type:
Full time
Job Area:
PR, Marketing & Brand
Locations:
Bupa Place
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