Varley
Senior Shoot Producer - London
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About Varley Clothing
Varley is a contemporary fashion brand for the modern woman. Founded in 2015 by husband-and-wife Lara and Ben Mead, we are an international, family-run business headquartered between London, Los Angeles, and New York.
We create year-round collections designed to build an elevated wardrobe for how women live and move. From knitwear and outerwear to everyday staples and active pieces, our collections blend style, function, and versatility.
Varley exists to instil quiet confidence through meaningful connections that enhance everything women already are. As women’s lives evolve, so do we.
Our international family-run team is 85% female, making us proud to be a brand for women, by women. We are guided by two core beliefs: the pursuit of quality in everything we do and looking after one another.
Senior Shoot Producer – Varley
This role will work from two locations, our London office and also our Wandsworth studio.
Role Overview
We are looking for an experienced Senior Shoot Producer to lead and execute Varley’s creative productions from concept through to final delivery.
This is a senior, hands-on role for someone with significant experience working within fashion, luxury or premium lifestyle brands, with a strong track record of producing high-quality campaigns, e-commerce, studio shoots and brand storytelling.
Working closely with our Brand Managing Director, Brand Marketing, Content and external partners, you will translate creative direction and business priorities into clear, accountable and deliverable production plans.
You will own the full production process across pre-production, production and post-production support, while also building the systems and processes needed to give the business greater visibility, control and consistency across all shoots.
We are looking for someone highly experienced, commercially aware, creatively sensitive and solutions focused, who understands the standards required within an elevated fashion brand and knows how to create the structure that enables exceptional work to happen.
You will lead and execute multiple productions across campaigns, e-commerce, studio shoots and brand storytelling.
You will work closely with Creative and Brand teams to turn briefs and creative direction into clear production plans, establishing scope, schedules, budgets, resources and responsibilities from the outset.
A key part of the role will be building and owning stronger production systems across the business, including shoot calendars, production schedules, budget visibility, approvals and project tracking. You will create clear visibility across all live and upcoming productions, ensuring teams understand what is happening, when decisions are required, what has been approved and where risks or conflicts sit. You will own production budgets from estimate through to reconciliation, managing costs throughout each project and ensuring clear visibility of committed and forecast spend.
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You will manage production resource across models and talent, photographers, directors, videographers, stylists, creative freelancers, suppliers, studios, locations and external production partners, drawing on a strong and established network within the fashion industry.
You will oversee casting and talent bookings, negotiate fees and usage where required, and maintain strong relationships with model agencies, casting directors and key freelance partners.
You will manage location research and scouting, ensuring creative, logistical and budget requirements are considered and developing strong relationships with locations, studios and production partners for future shoots.
You will oversee the practical and compliance requirements of production, including call sheets, travel, equipment, permits, insurance, contracts, releases, risk assessments, health and safety and all relevant production documentation.
You will lead production on set, ensuring shoots run professionally, efficiently and to schedule while supporting the Creative team in delivering the strongest possible work.
You will help maintain a professional, safe and respectful production environment across all shoots.
You will work closely with our internal Producer and wider freelance production team, creating clear ownership and consistent ways of working across every production.
You will support post-production and final delivery, coordinating photographers, editors, retouchers and other partners to ensure assets are completed on time and to the required standard.
You will also own shoot wrap, invoicing and financial close, ensuring each production is properly reconciled and completed.
You will identify production risks early, resolve issues proactively and continuously improve production workflows, supplier relationships, scheduling and cross-team ways of working.
What We’re looking for
You will have substantial production experience within fashion, luxury or premium lifestyle, with a strong body of work across high-end campaigns, studio production and e-commerce.
You will have significant experience managing stills and moving-image productions from brief through to final delivery and be highly confident managing multiple complex productions simultaneously.
You will have strong commercial experience across budgeting, scheduling, negotiation, crew and supplier management, casting, locations, travel and production logistics.
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You will bring an established network of photographers, directors, videographers, stylists, crew, studios, locations, agencies and production partners and know how to build the right team around each project.
You will have experience building production processes and systems, with a strong understanding of how to create better visibility across calendars, budgets, schedules, approvals and project status.
You will understand the creative and visual standards of a premium fashion brand and know how to balance creative ambition with budgets, timings and business priorities.
You will be highly organised, proactive and decisive, with strong problem-solving skills and the ability to remain calm and effective in fast-moving production environments.
You will be a strong communicator, comfortable working with senior leadership, creative teams, internal stakeholders, agencies and external partners.
Most importantly, you will take complete ownership of production - anticipating what is needed, identifying risks before they become problems and building the structure, systems and visibility that allow the wider team to focus on producing exceptional work.
Benefits
- Employee discount of 50%
- Friend and Family Purchase Scheme with 20% off
- Uniform allowance
- 25 Days holiday
- Enhanced Maternity and Parental Leave after 2 years
Our Values
- We are the sum of many parts
We promote diversity, inclusivity, and teamwork. Our successes and failures are shared as a team.
- We pursue quality in everything we do
Growth comes from continuous improvement across every aspect of our business.
- We embrace possibility and push boundaries
We encourage innovative thinking and challenge ourselves to achieve extraordinary outcomes.
- Data-driven decisions and purposeful actions
We prioritise thoughtful analysis and informed decision making.
- Our brand is timeless and valuable
We protect and enhance the long-term value of our brand.
- We never compromise our product
Our product is defined by quality, not price.
- We respect and exceed customer expectations
Our goal is to turn customers into passionate advocates.
- We choose partners who reflect our values
We collaborate with partners who uphold the same standards we do.
- We grow our brand by empowering others
We support the growth of those around us and build meaningful connections.
- Responsibility is at the core of everything we do
We prioritise ethical practices and sustainability.
- Kindness is our guiding principle
Respect, empathy, and understanding shape how we work together.
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