Le Creuset
Senior Shopper Marketing Manager
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Bring bold ideas to a brand that’s anything but neutral - help us colour the world with creativity at Le Creuset!
Location: Andover, United Kingdom
Employment Type: Full time permanent
Weekly Hours: 35 hours over 5 days per week, Monday to Friday (onsite 4 days per week)
About Le Creuset
At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.
The Recipe for Success: Role Summary
It is not often you have an opportunity in your career such as this, to define, lead and execute an entirely new function with a brand as renowned and loved as Le Creuset.
We are looking for an ambitious Senior Shopper Marketing Manager to shape and lead our UK&I Commercial Marketing agenda and help define how consumers experience Le Creuset across wholesale and our own retail network.
This is a high-impact role at the intersection of brand, shopper, retail and commercial growth. You will be accountable for transforming our shopper marketing capabilities for our Own Retail channel, shaping it to become a high-performing, brand-defining marketing channel. This role demands the ability to rapidly take strategy into execution to define the experience and ritual that this channel affords us. You will also be working with leading luxury retailers John Lewis, Harrods and Liberty to find ways to better activate our brand and elevate our premium status.
You will work closely with Marketing, Commercial, Retail, Category and our key customers to ensure Le Creuset shows up brilliantly wherever consumers discover, experience and buy Le Creuset.
As a people leader, you'll mentor and develop the Shopper Marketing Manager, helping to cultivate a high-performing team while championing fresh ideas, new growth opportunities and continuous improvement. Together, you'll establish Own Retail as a strategic marketing powerhouse, creating memorable consumer experiences and delivering commercial results worthy of the Le Creuset name.
Ingredients: Key Responsibilities
What’s On Your Daily Menu
These are the everyday ingredients you’ll be working with:
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Leading Strategic Customer Partnerships
- Acting as the senior marketing partner for key accounts including John Lewis Partnership, Harrods, Liberty and other strategic retailers.
- Building strong relationships with customer marketing, category and commercial teams to unlock exciting new opportunities, exclusive activations and innovative collaborations.
- Working closely with Commercial and Account teams to identify opportunities to increase category penetration, improve shopper conversion and drive growth.
- Ensuring all customer marketing activity reflects Le Creuset's premium positioning whilst delivering against shared commercial goals.
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Delivering Best-in-Class Commercial Marketing
- Overseeing the planning and execution of commercial marketing programmes across both wholesale and own retail channels.
- Guiding and supporting the Commercial (Trade) Marketing Manager to bring channel plans, retail campaigns and experiential activations to life.
- Ensuring all point-of-sale materials, merchandising, retail theatre and shopper marketing activity are flawlessly executed and consistently on-brand.
- Creating memorable launch campaigns and customer experiences that inspire consumers and drive performance.
- Bringing innovation to the shopper journey, identifying new technologies, partnerships, experiences and ways of engaging consumers across physical and digital retail environments.
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Driving Performance and Commercial Success
- Managing commercial marketing investment across retail media, trade marketing, point-of-sale activity and customer-funded initiatives.
- Monitoring campaign and channel performance, turning insights into actions that improve effectiveness and return on investment.
- Working closely with Category Merchandising teams to support product launches, category growth and limited-edition releases that build excitement and demand.
- Drive shopper marketing excellence, creating standout activations, launches, retail theatre, POS and customer experiences that turn brand consideration into conversion.
- Capturing shopper feedback and frontline retail insights to continuously refine future marketing activity.
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Staying Close to the Customer
- Spending time regularly in stores, with retail teams and alongside strategic partners to understand customer behaviour and identify opportunities for improvement.
- Participating in sales and commercial meetings to ensure alignment around priorities, objectives and opportunities.
- Keeping a finger on the pulse of retail, consumer and shopper marketing trends to ensure Le Creuset remains ahead of the curve.
What’s On Your Seasonal Menu
These duties appear when the business recipe calls for something special:
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Shaping the Commercial Marketing Strategy
- Developing and leading Le Creuset's UK Commercial Marketing strategy, with a particular focus on establishing Own Retail as a flagship, experience-led marketing channel.
- Creating the perfect blend of brand, commercial and customer priorities to deliver profitable growth and strengthen brand equity.
- Leading the annual Commercial Marketing planning process and helping shape the wider Brand & Commercial Planning Calendar.
- Establishing effective ways of working, governance frameworks, planning processes and execution standards that enable excellence across the business.
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Expanding The Le Creuset Brand Experience
- Building long-term strategies that enhance the in-store experience through retail innovation, CRM activity, experiential marketing and local activation.
- Defining the UK retail media and customer marketing approach to maximise impact and return on investment.
- Identifying opportunities within hospitality, foodservice, partnerships and experiential environments to introduce Le Creuset to new audiences.
- Developing engaging Care & Use programmes that deepen customer loyalty, advocacy and lifetime value.
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Leading Growth, Innovation and Capability
- Championing commercial marketing excellence across the organisation through new tools, processes, training and best-practice sharing.
- Leading post-campaign reviews to identify successful initiatives that can be scaled across channels and markets.
- Planning and delivering impactful sales and marketing conferences that inspire and engage colleagues across the business.
- Bringing fresh perspectives, category-leading ideas and external best practice into Le Creuset to ensure we continue setting the standard within premium retail.
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Developing People and Future Talent
- Leading, coaching and developing the Shopper Marketing Manager, helping them grow into an exceptional commercial marketer.
- Creating a high-performing, collaborative team culture built on accountability, innovation and shared success.
- Working closely with the Marketing Director to evolve the Commercial Marketing function and strengthen capability for the future.
- Ensuring resources and investment are focused on the opportunities that will deliver the greatest impact for the business.
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The Perfect Blend
What We’re Looking For
We're looking for a strategic thinker with a commercial mindset and a passion for creating exceptional customer experiences. You know how to combine the right ingredients to deliver results and aren't afraid to bring fresh ideas to the table.
Your Flavour Profile (Behaviours & Traits)
- A natural relationship builder, able to create trusted partnerships with colleagues, customers and senior stakeholders alike.
- Commercially astute, balancing creativity with data and insight to make informed decisions that drive growth.
- A confident leader who inspires, coaches and develops others while fostering a collaborative, high-performing team environment.
- Highly organised and able to juggle multiple priorities without compromising on quality or attention to detail.
- Curious, innovative and always looking for new ways to enhance customer experiences and strengthen brand impact.
- Analytical by nature, with the ability to turn complex information into clear recommendations and actionable plans.
- Results-focused, taking ownership and accountability for delivering meaningful commercial outcomes.
- Equally comfortable shaping long-term strategy and rolling up your sleeves to ensure flawless execution.
Skills & Qualifications - Essential Ingredients
- Significant experience leading Commercial Marketing, Shopper Marketing, Customer Marketing, Retail Marketing, Trade Marketing and/or Retail Media programmes within premium consumer, luxury, lifestyle, retail or hospitality brands.
- A proven track record of developing and delivering commercial marketing strategies that drive both brand equity and profitable growth.
- Experience owning annual planning processes, investment strategies, budget management and performance measurement frameworks that maximise return on investment.
- Strong understanding of retail media, customer marketing and omnichannel activation, with the ability to connect brand objectives to commercial outcomes.
- Demonstrated success building strategic partnerships with retailers and key accounts, creating joint business plans and collaborative initiatives that deliver mutual value.
- Excellent commercial and analytical capabilities, with experience translating customer, shopper and performance insights into growth opportunities.
- Experience developing premium retail, experiential or omnichannel customer journeys that create memorable brand experiences and strengthen customer engagement.
- Outstanding stakeholder management and influencing skills, with the ability to build alignment across multiple teams and priorities.
- Proven experience leading, coaching and developing people within a fast-paced, matrix organisation.
- A degree in Marketing, Business, Commerce or a related discipline, or equivalent professional experience.
Other Requirements
You’ll be office-based in Andover four days per week, working closely with the wider marketing and cross-functional teams to keep everything running like a well-organised kitchen.
Why Join Our Table?
At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork.
Every talent will add flavor. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.
Diversity and Inclusion Statement
We welcome applications from all qualified candidates
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