IF.
Senior Social and Content Executive
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What’s this role?
This is an exciting role within our brand activation team here at IF.
You’ll work across organic social, content creation and our wider marketing and digital function.
Day-to-day, that means being in the platforms, being reactive and organised with content planning, capturing, featuring, optimising and growing our clients’ social channels. Also knowing the numbers and knowing how to scale, test and learn.
A confident communicator you’ll work closely with all internal departments and take an active client facing role; owning conversations sharing results, demonstrating knowledge & making clear recommendations.
Key Responsibilities
Content Creation & Campaign Planning:
- Capturing content and being in the know for all things social and what’s going on all channels in the social space.
- Support the day-to-day management and optimisation of organic social calendars across client accounts, ensuring content is live, accurate, and reporting on the performance.
- Community management within the social accounts, showing up for clients in their relevant spaces and making sure we’re building valuable conversations with their communities and beyond.
- Support the set-up of new TikTok Shops for clients, following established best practice frameworks and contributing to their ongoing development.
- Ensuring all content aligns with wider marketing efforts ensuring consistency in end-to-end marketing campaigns.
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Creator & Influencer Management:
- Working with internal and external stakeholders to source and nurture strong and trusted relationships with creators from micro-macro influencers and UGC content creators.
- Support the management of TikTok Shop set-ups and creator and affiliate partnerships, coordinating briefs, deliverables, product seeding, and performance tracking.
- Help identify and recruit new creators through TikTok Shop’s affiliate marketplace, supporting the influencer strategy.
Who we’re ideally looking for:
- Someone who LOVES social - all things trends, content creation and understanding how the numbers behind it all truly move the needle.
- Highly organised and proactive; someone who wants to help and work together with the team to get the best for our clients.
- Strong understanding of content creation, editing and how best to publish social content across different channels.
- Must be happy to be an active participant in content.
- Hands on experience with TikTok Shop is an advantage (but not a deal breaker).
- Someone who loves building strong relationships with partners.
What’s in it for you?
- Flexi-working: 60:40(ish) in our swanky Altrincham office.
- Annual leave: 25 days from day one, rising a day per year to a max of 30.
- Health & wellbeing: we’ll contribute toward your gym, meditation app, or nail appointment. Whatever brings you inner peace.
- Team socials: funded fun for everyone, once a quarter.
- Personal development: never stop learning. On us. Annual personal training and development programme.
- Good stuff day: once a year, we do good, together.
- Tuck shop: a fully-stocked, fully-free trolley of good (and not so) stuff.
- The right tool for the job: your very own MacBook Air.
- Friday free at three: after all, what are Fridays made for?
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So who are IF.?
An agency based in Altrincham with 20 years experience creating & building brands that belong. We bring strategy, creativity, content and commerce together to build brands people choose to spend time with, believe in and come back to. An official TikTok Shop Partner, we believe brand and performance should work together - not sit in different rooms - and everything we do runs through our Shift > Engage > Convert framework.
We work with brands like Faith in Nature, YHA, Knowsley Safari, Marston’s, Freshpet and Kärcher. Some for over a decade. That’s not an accident - it’s because we do the work properly, tell clients when there’s a better way of doing something, and back brand thinking with commercial results. If that sounds like your kind of place, we’d like to hear from you.
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