The Change Partners - Global talent specialists for a connected world
Senior Social and Digital Content Manager
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We're looking for an experienced Global Senior Social & Digital Content Manager to join one of the world's leading luxury wellness brands.
The Change Partners are seeking a creatively driven, commercially minded content leader with a deep understanding of social commerce and how brands scale performance through platform-native creative. This role is ideal for someone who thrives combining strong creative direction with a sharp eye for what drives engagement, acquisition and revenue.
Key Responsibilities:
- Develop and lead the global social media strategy across social platforms.
- Lead the brand's social commerce strategy with a strong focus on TikTok Shop and emerging social retail platforms.
- Oversee the production of high-performing creative assets designed to drive engagement and conversion across paid and organic channels.
- Manage creative production processes across photography, video, campaign visuals and social-first content, including briefing, timelines and delivery.
- Work closely with performance marketing and ecommerce teams to ensure creative is optimised for paid media performance and scalable budget growth.
- Identify, source and manage influencer and ambassador partnerships that align with the brand and drive credibility, reach and acquisition.
- Build strategic partnerships with complementary brands to expand audience reach and drive collaborative campaigns.
- Monitor performance metrics and continuously optimise strategy across all digital channels.
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What We're Looking For:
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- 5- 7 years' experience in social media, digital content or creative marketing roles, ideally within the health, wellness and beauty industry.
- Deep understanding of organic social media strategy and audience growth.
- Strong experience with TikTok Shop and social commerce platforms.
- Experience using AI and agile production techniques, in-house and outsourced, to drive a lean and scalable production line.
- Experience developing performance creative that supports paid social growth and scaling budgets.
- Proven experience sourcing and managing influencer and ambassador partnerships.
- Commercially minded, with a clear understanding of how creativity drives revenue.
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