Interior Goods Direct Limited
Senior Social Content & Community Lead
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Create the content. Grow the audience. Shape the strategy.
We're looking for a creative, social-first thinker who knows what makes people stop scrolling - and understands what makes great content perform. This is an opportunity to take ownership of organic social across a portfolio of established home and interiors brands, with the freedom to develop new ideas, create standout content and help shape how our brands show up socially. You'll be behind the camera as well as behind the strategy - developing concepts, filming and editing content, creating social graphics, building recurring content series, engaging our communities and using performance insights to understand what works and what we should do next. If you're equally comfortable creating a Reel, designing a carousel, spotting the next content opportunity and digging into the numbers afterwards, we'd love to hear from you.
About Us
Interior Goods Direct is one of the UK's leading manufacturers and online retailers of made-to-measure blinds, shutters and curtains. From our state-of-the-art facility in Huddersfield, Yorkshire, we design and manufacture products for a portfolio of successful home and interiors brands and have delivered more than two million window coverings nationwide. With annual marketing investment exceeding £10m and ambitious plans for growth, this is an exciting time to join our in-house marketing team and help take our organic social presence to the next level.
The Role
Reporting to the Marketing Manager, you'll own and evolve organic social content across multiple brands. This isn't a role focused simply on filling a content calendar. We want someone who can develop social-first ideas and repeatable formats that audiences genuinely want to watch, save, share and engage with. You'll balance brand storytelling, interiors inspiration, product education, trends, culture and commercial priorities - creating content that builds audiences while supporting wider brand and business growth. You'll also have plenty to work with creatively, from new product launches to behind-the-scenes access to our Yorkshire manufacturing facility, seasonal interiors trends and wider brand campaigns.
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What You'll Be Doing
- Own and evolve organic social strategy across multiple home and interiors brands
- Develop creative concepts, content pillars, recurring series and platform-native formats
- Plan, film and edit short-form video including Reels, TikToks, Stories and YouTube Shorts
- Create engaging static content, graphics, carousels and social-first campaign assets
- Turn product launches, seasonal campaigns and wider brand activity into engaging social content
- Spot trends, cultural moments and reactive opportunities and bring ideas to life quickly
- Build engaged communities and identify opportunities for conversation, participation, UGC and advocacy
- Test different creative approaches, hooks, formats and content styles to understand what performs
- Use social analytics and performance data to continually improve content
- Track organic reach, engagement, audience growth, saves, shares, video performance and traffic contribution
- Work closely with our Brand, CRM, Creative, Commercial and Performance Marketing teams
- Keep us ahead of changing platform behaviours, social trends and emerging opportunities
What We're Looking For
You'll ideally have 3+ years' experience in social media, organic social or content creation, preferably within a consumer-facing brand or agency environment. More importantly, we're looking for someone who can demonstrate:
- A strong portfolio of social content you've personally created
- Excellent short-form video filming and editing skills
- Strong graphic design skills and a good eye for visual content
- A genuine understanding of what makes content work on social
- Experience developing organic social strategies and content ideas
- Strong copywriting skills, particularly hooks, captions and social messaging
- Evidence of growing organic reach, engagement or audiences
- Confidence interpreting social performance data and turning insights into action
- Strong knowledge of Instagram, TikTok and Facebook, with an understanding of how Pinterest and YouTube can support an interiors brand
- The ability to balance creativity, brand storytelling and commercial objectives
- Confidence working autonomously, managing multiple priorities and bringing proactive ideas to the table
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Experience within home, interiors, lifestyle, retail or ecommerce would be an advantage, as would experience working across multiple brands.
Tools
You'll be comfortable working with creative tools such as:
- Adobe Creative Suite
- Adobe Premiere Pro
- Adobe Photoshop
- Adobe Illustrator
- Canva Pro
Experience with After Effects, GA4, social scheduling/reporting platforms and mobile-first editing tools is advantageous.
We'd Love to See Your Work
A portfolio is an important part of the application.
Please include examples of content you have personally created, filmed, designed or edited, such as:
- Reels and TikToks
- Social-first video
- Graphics and carousels
- Social campaigns
- Content series
- Examples of organic content that delivered measurable results
We're particularly interested in seeing your creative thinking, storytelling, visual design and evidence that you understand why content performs.
Benefits
- £33,000–£35,000 per year
- Hybrid working
- Flexitime
- Company pension
- Employee discount
- Free on-site parking
- Company events
- Casual dress
Location: Wakefield, West Yorkshire
Job type: Full time
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